Butterball's Alexa Skill Updates Its Turkey Talk-Line
Laura McQuarrie — November 5, 2018 — Marketing
References: butterball & foodandwine
For every Thanksgiving since 1981, Butterball has offered a Turkey Talk-Line, a hotline that connects consumers to experts who can help with all of their questions on preparing a turkey. This year, Butterball is introducing a skill for Amazon Alexa that lets those with Alexa-enabled devices conveniently chat with the voice assistant, hands-free, as they prepare a Thanksgiving feast. For those with Alexa-enabled devices that have screens (such as the Echo Show and Fire TV Cube), video walkthroughs are also available.
To bring attention to the fact that the Turkey Talk-Line shares expertise from real people, Butterball had three of its experts record responses to some of the most frequently asked questions when it comes to preparing poultry.
To bring attention to the fact that the Turkey Talk-Line shares expertise from real people, Butterball had three of its experts record responses to some of the most frequently asked questions when it comes to preparing poultry.
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