The 'adidas X Alexander Wang Season 2' takes inspiration from New York's bike messenger and rave culture with its collection of chatbot-ordered clothing.
For the release of this collaboration, fans in New York will be able to text a phone number to order pieces in the collection. A chatbot will process your order and dispatch a bicycle courier wearing the collection to deliver the parcel the same day. Billboards advertising this unique ordering system will pop up all over New York City on the day of the collections release, July 29th.
The ad campaign for this chatbot-ordered clothing collection features a group of New York bike messengers as they speed through the city, party at a warehouse rave and pass out with their shoes on.