Category
Lifestyle
Assisted Choices
Trend cluster
Category
Accessible
Gastronomy
Molecular gastronomy becomes accessible to the average consumer.
2.5
Trend score
Trend
What is the Accessible Gastronomy trend?
Accessible Gastronomy: Once almost entirely limited to a high-end, exclusive market, molecular gastronomy is now more accessible to the average consumer. Whether combined with comforting foods or used in the home, the application of chemical food transformations in a more approachable format caters to the experiential foodie, while also broadening the consumer base that is able to appreciate such food practices.
Trend themes
Themes within the Accessible Gastronomy trend
Three behaviours holding the trend together01
Molecular Gastronomy
Molecular gastronomy techniques are becoming more accessible to the average consumer, presenting opportunities for businesses to create innovative food products and experiences.
02
Scientific Flavor Development
Businesses are utilizing scientific knowledge to create more flavorful food and beverage products, opening the door for new and unique taste experiences through innovative techniques.
03
Creative Mixology
Mixologists are incorporating molecular gastronomy techniques to create new and exciting cocktails, offering consumers an innovative and unique drinking experience.
Industry implications
What the Accessible Gastronomy trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Businesses in the food and beverage industry can implement molecular gastronomy techniques to create new, innovative products and experiences for their customers.
For
Hospitality and Travel
The hospitality and travel industry can utilize molecular gastronomy techniques to create stress-reducing food options for travelers, enhancing their overall experience.
For
Science and Technology
The scientific community can use their knowledge to help businesses in the food industry create more flavorful and innovative products using molecular gastronomy.
Workshop question
How could you play with the form or format of your products to create more engagement with your consumers?
Trend signals
Trend signals for Accessible Gastronomy
Trend score 2.5 out of 10, from popularity 48%, activity 20%, freshness 8%.
Popularity48%
Activity20%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Accessible Gastronomy trend
5 featured examples from Aug 4, 2015 to May 9, 2018CategoryUnique
Molecular Cocktail Classes
Future Food Studio Re-Imagines the Way One Interacts with Food & Drinks
The hospitality industry can leverage Future Food Studio's molecular cocktail classes to enhance their offerings and provide unique and immersive experiences for their guests.
CategoryLifestyle
Grateable Balsamic Spheres
Acetaia Terra del Tuono's 'Ballsamic' Offers a New Way to Enjoy Vinegar
The condiments industry can explore disruptive innovations by creating unique condiments in unconventional forms, tapping into the growing interest in novel flavoring techniques.
CategoryLifestyle
Scientific Ramen Eateries
'Shiba Ramen' Creates "Scientifically Flavorful" Dishes
Opportunity for restaurants to incorporate scientific techniques and principles into their menu development, attracting customers seeking unique and innovative dining experiences.
CategoryWorld
Stress-Reducing Airline Food
'Monarch Mood Food' was Designed by a Food Psychologist
Airline companies can revolutionize the in-flight experience by providing stress-reducing food that improves passengers' mental and physical well-being.
CategoryLifestyle
Fake Caviar-Creating Devices
This Handheld Kitchen Aid Converts Any Liquid into Caviar-Like Pearls
The food and beverage industry can explore the use of the 'Imperial Spherificator' to create unique and visually appealing caviar garnishes for dishes.
