Category
Lifestyle
Assisted Choices
4.4
Trend score
Trend
What is the Online Butcher trend?
Online Butcher: Premium online meat curation services are allowing those who consume protein to receive it at the frequency they prefer, whether it's real meat or imitation meat. The premium branding of such products alleviates potential concerns associated with at-home door meat deliveries, catering to consumers who are looking to prioritize both health and convenience in their purchase decisions.
Trend themes
Themes within the Online Butcher trend
Three behaviours holding the trend together01
Online Meat Curation
Premium online meat curation services are allowing those who consume protein to receive it at the frequency they prefer, whether it's real meat or imitation meat.
02
Plant-Based Meat Products
Offering all-natural vegan meat substitutes made from plant-based ingredients is becoming more popular for those who want cruelty-free imitations of meat products.
03
Meal Kit Delivery Service
The availability of meal delivery kits that provide all necessary ingredients for cooking without needing to go to a grocery store, is now enabling more people to enjoy high-quality meals in the comfort of their homes.
Industry implications
What the Online Butcher trend means for industry
Where the trend changes the playbookFor
Online Meat Retail
As online meat retail continues to gain ground, there are significant opportunities for meat suppliers to sell premium cuts directly to consumers and to bring meat delivery to a wider audience.
For
Plant-Based Food Production
Opportunities exist for the development of new plant-based meat substitutes for vegetarians, vegans, and for people who adhere to restricted diets that require non-meat meat alternatives.
For
Food and Grocery Retail
Disruptive innovations like meal kit deliveries offer grocery retailers the opportunity to introduce new and engaging services that attract foodies and health enthusiasts.
Workshop question
How could your brand combine convenience with premium quality products/services?
Trend signals
Trend signals for Online Butcher
Trend score 4.4 out of 10, from popularity 69%, activity 57%, freshness 8%.
Popularity69%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Online Butcher trend
6 featured examples from Nov 27, 2015 to Apr 25, 2018CategoryLifestyle
DIY Burger Kit Deliveries
'BurgaBox' is a Meal Kit Delivery Service Focused on Meaty Sandwiches
Meal kit companies can leverage the increasing interest in easy-to-make, restaurant-quality meals to expand their offerings.
CategoryLifestyle
Premium Online Butcher Shops
Porter Road Offers Quality Meat Through an E-Commerce Platform
The premium online butcher shop trend exemplified by Porter Road presents growth opportunities for the e-commerce industry, particularly in the food and grocery sector.
CategoryLifestyle
Workout-Specific Protein Deliveries
Consumers Can Now Purchase Crossfit-Approved Meat Boxes
The rise of workout-specific protein deliveries presents an opportunity for food delivery services to specialize in catering to fitness enthusiasts.
CategoryEco
Wheat-Based Vegan Steaks
These Steaks are Offered by America's First Vegan Butcher Shop
Disruptive innovation opportunity: Enter the plant-based meat industry by developing and marketing innovative, wheat-based vegan steaks that can be sold to health-conscious consum…
CategoryLifestyle
Online Vegan Butchers
No Evil Foods' Web Butcher Shop Sells Mock Meat in Bulk
Opportunity for food delivery services to partner with online vegan butchers to expand their product offerings and meet the demands of vegan customers.
CategoryLifestyle
Meaty Vegan Subscriptions
The Very Good Butchers Now Offers a Plant-Based 'Monthly Meat Club'
The subscription box model can be applied to various food industries, offering consumers personalized monthly boxes that cater to their dietary needs and preferences.
