At-home tea products reflect branding that would appeal to younger demographics
Implications - With the ritual of drinking tea at home more often being associated with older traditions, tea brands are using branding and visuals to revitalize the way their products are positioned. The shift in branding and features as simple as color bring these traditional beverages into a contemporary market, and have a specific appeal to the visually driven Millennial and Gen Z customer.
Workshop Question - How can your brand reposition one of its more traditional products/services?
Trend Themes
1. Innovative Branding - Tea brands are using innovative branding and visuals to revitalize the way their products are positioned, appealing to the visually driven Millennial and Gen Z customer.
2. Unconventional Flavors - Tea brands are experimenting with unconventional flavors, creating playful and dynamic products with sophisticated flair.
3. Design-forward Image - Tea brands are creating design-forward images for their products, appealing to health-conscious and visually savvy customers.
Industry Implications
1. Food and Beverage - Food and beverage industry professionals can capitalize on the innovative branding and unique flavors to create new products that appeal to younger demographics.
2. Health and Wellness - Health and wellness industry professionals can explore the use of natural ingredients and health benefits in unconventional tea flavors and products.
3. Design and Advertising - Design and advertising industry professionals can leverage the importance of visually driven aesthetics and brand identity to position tea brands in a contemporary market.
4 Featured, 34 Examples:
64,607 Total Clicks
Date Range:
Dec 17 — Apr 18
Trending:
Warm
Consumer Insight Topics:
