Category
Lifestyle
Assisted Choices
Trend cluster
Category
Youthful
Brew
At-home tea products reflect branding that would appeal to younger demographics.
4.7
Trend score
Trend
What is the Youthful Brew trend?
Youthful Brew: With the ritual of drinking tea at home more often being associated with older traditions, tea brands are using branding and visuals to revitalize the way their products are positioned. The shift in branding and features as simple as color bring these traditional beverages into a contemporary market, and have a specific appeal to the visually driven Millennial and Gen Z customer.
Trend themes
Themes within the Youthful Brew trend
Three behaviours holding the trend together01
Innovative Branding
Tea brands are using innovative branding and visuals to revitalize the way their products are positioned, appealing to the visually driven Millennial and Gen Z customer.
02
Unconventional flavors
Tea brands are experimenting with unconventional flavors, creating playful and dynamic products with sophisticated flair.
03
Design-Forward Image
Tea brands are creating design-forward images for their products, appealing to health-conscious and visually savvy customers.
Industry implications
What the Youthful Brew trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage industry professionals can capitalize on the innovative branding and unique flavors to create new products that appeal to younger demographics.
For
Health and Wellness
Health and wellness industry professionals can explore the use of natural ingredients and health benefits in unconventional tea flavors and products.
For
Design and Advertising
Design and advertising industry professionals can leverage the importance of visually driven aesthetics and brand identity to position tea brands in a contemporary market.
Workshop question
How can your brand reposition one of its more traditional products/services?
Trend signals
Trend signals for Youthful Brew
Trend score 4.7 out of 10, from popularity 65%, activity 68%, freshness 8%.
Popularity65%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Youthful Brew trend
4 featured examples from Dec 11, 2017 to Apr 24, 2018CategoryLifestyle
Aesthetically Driven Tea Branding
IWANT Design Creates a Colorful & Design-Forward Image for UKIYO
Opportunity for food and beverage companies to enhance their brand identities through colorful and visually appealing packaging.
CategoryLifestyle
Tinted Matcha Powders
Matcha.blue Offers Blue, Pink and Red Matcha as an Alternative to Green
Incorporating unique matcha powders could attract health-conscious consumers looking for innovative options.
CategoryLifestyle
Floral Tea Branding
Beautea's Branding Reflects the Company's Name
Disruptive innovation opportunities in developing new packaging solutions that prioritize transparency and visual appeal.
CategoryLifestyle
Quirky Tea Flavors
Fortnum & Mason Offers a Tea Collection with Unusual Flavors
Tea companies can capitalize on the trend by creating their own line of unconventional tea flavors.
