Youthful Brew

Take-home tea brands reflect branding that would appeal to younger demographics

Implications - With the ritual of drinking tea at home more often being associated with older traditions, tea brands are using branding and visuals to revitalize the way their products are positioned. The shift in branding and features as simple as color bring these traditional beverages into a contemporary market, and have a specific appeal to the visually driven Millennial and Gen Z customer.
SCORE 6.8
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26,761 Total Clicks
Dec 17 - Apr 18
This Year and Warm
Art & DesignLifestyleDrinking
Featured Examples
Aesthetically Driven Tea Branding - IWANT Design Creates a Colorful & Design-Forward Image for UKIYO
SCORE 8
This Year and Hot 1,707 Clicks Pub: Apr 24, 18
Aesthetically Driven Tea Branding
IWANT Design Creates a Colorful & Design-Forward Image for UKIYO
London-based Matcha tea brand UKIYO taps into local graphics experts IWANT Design for a tea-branding initiative. Launched in 2018, UKIYO offers premium quality Matcha flavors that make the product... [More]
Tinted Matcha Powders - Matcha.blue Offers Blue, Pink and Red Matcha as an Alternative to Green
SCORE 8.5
This Year and V. Hot 2,329 Clicks Pub: Apr 13, 18
Tinted Matcha Powders
Matcha.blue Offers Blue, Pink and Red Matcha as an Alternative to Green
Many health-conscious consumers are familiar with the benefits of antioxidant-rich green tea matcha powder, as well as its distinctive, richly pigmented hue. ‘Matcha.blue’ sets itself... [More]
Floral Tea Branding - Beautea's Branding Reflects the Company's Name
SCORE 4.6
This Year and Average 367 Clicks Pub: Dec 11, 17
Floral Tea Branding
Beautea's Branding Reflects the Company's Name
The Beautea brand enlisted the creative agency Supper Studio to design the branding for its tea products, and the agency chose to create packaging that reflected the premise of Beautea’s name.... [More]
Quirky Tea Flavors - Fortnum & Mason Offers a Tea Collection with Unusual Flavors
SCORE 5.3
This Year and Warm 578 Clicks Pub: Mar 16, 18
Quirky Tea Flavors
Fortnum & Mason Offers a Tea Collection with Unusual Flavors
The brand Fortnum & Mason enlisted the creative agency Otherway London to design the packaging for its collection of quirky, yet high quality teas. Each box in the collection comes with a... [More]
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