The idea of family collaboration is being sold by celebrities
Implications - Celebrities are more frequently collaborating with members of their own family in promotional campaigns and business ventures. A movement led by the likes of the Kardashians, families are being positioned as brands in their own right in a way that connects to consumers seeking authenticity and familiarity with the people they choose to idolize. This shift offers a sense of relatability that allows consumers to see themselves in people who have traditionally felt far removed from them.
Workshop Question - How could your brand employ family branding within its promotional efforts?
Trend Themes
1. Family Branding - Collaboration with family members and positioning families as brands is providing consumers with the sense of relatability they crave, presenting an opportunity for companies to feature family collaboration in their brand activations.
2. Celebrity Family - Celebrities collaborating with their family members to enhance their personal brands is driving brand recognition, presenting an opportunity for companies to leverage this audience for their own marketing campaigns.
3. Age-inclusive Marketing - Companies which depict age inclusivity in their marketing campaigns present an opportunity to draw more consumers with varied demographic preferences.
Industry Implications
1. Marketing - Creating effective marketing campaigns involves highlighting familiar faces, age diversity, and family relationships to increase relatability with consumers.
2. Alcohol - From whiskey to wine, linking alcohol with commonly recognized celebrities and public figures can enhance the product's appeal and recognition, especially among emerging markets.
3. Beauty - The beauty industry is experiencing a shift to be more inclusive, catering to individuals of all ages and skin tones, this has created an opportunity for brands to depict age inclusivity in their marketing strategies.
4 Featured, 26 Examples:
82,566 Total Clicks
Date Range:
May 17 — Apr 18
Trending:
Mild
Consumer Insight Topics:
