Family Branding

The idea of family collaboration is being sold by celebrities

Implications - Celebrities are more frequently collaborating with members of their own family in promotional campaigns and business ventures. A movement led by the likes of the Kardashians, families are being positioned as brands in their own right in a way that connects to consumers seeking authenticity and familiarity with the people they choose to idolize. This shift offers a sense of relatability that allows consumers to see themselves in people who have traditionally felt far removed from them.
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
19,332 Total Clicks
May 17 - Apr 18
This Year and Mild
Pop CultureMarketing
Featured Examples
Age-Inclusive Beauty Campaigns - The KKW Beauty Campaign Stars Kris Jenner and M.J. Shannon
SCORE 9
This Year and V. Hot 2,013 Clicks Pub: Apr 27, 18
Age-Inclusive Beauty Campaigns
The KKW Beauty Campaign Stars Kris Jenner and M.J. Shannon
Kim Kardashian West puts her focus on inclusivity and diversity in this KKW Beauty campaign. The initiative was launched to promote the company and draw consumer attention to the launch of the Three-... [More]
Sentimental Razor Ads - This Gillette Ad Features an NFL Player and his Father
SCORE 6.2
This Year and Warm 157 Clicks Pub: Feb 9, 18
Sentimental Razor Ads
This Gillette Ad Features an NFL Player and his Father
This Gillette ad features the San Francisco 49ers’ football player Solomon Thomas, and his father Chris. The ad shows Thomas watching a video of his father, as his father talks about how... [More]
Celebrity-Backed Whiskey Ads - This Virginia Black Ad Features Drake and His Father
SCORE 4.6
This Year and Average 100 Clicks Pub: Feb 9, 18
Celebrity-Backed Whiskey Ads
This Virginia Black Ad Features Drake and His Father
Drake has positioned himself front and center in his newest Virginia Black ad, a commercial for the bourbon-based whiskey brand he owns. Known for having a healthy sense of humor, the Toronto... [More]
Crude Celebrity Mother Commercials - The #HBOlikeamother Campaign Features Celebrities' Moms
SCORE 2
Untested 479 Clicks Pub: May 12, 17
Crude Celebrity Mother Commercials
The #HBOlikeamother Campaign Features Celebrities' Moms
The #HBOlikeamother Twitter campaign and accompanying commercial features famous people’s mothers to promote the HBO brand in time for Mother’s Day. Created by the agency Mekanism, HBO&#... [More]
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