Category
Lifestyle
Assisted Choices
Trend cluster
Category
Lethargic
Latte
The traditional latte is elevated with sleep-enhancing benefits.
3.5
Trend score
Trend
What is the Lethargic Latte trend?
Lethargic Latte: The standard function of lattes, to perk people up and get them ready for the day, has been transformed to also offer the complete opposite function – aiding in stress reduction and the enhancement of sleep. The seemingly antithetical nature of a latte aiding in sleep speaks to consumers who seek experiential food products, while simultaneously catering to those seeking enhanced functionality in the products they purchase.
Trend themes
Themes within the Lethargic Latte trend
Three behaviours holding the trend together01
Functional Foods
Consumers are seeking experiential food products that offer health benefits beyond basic nutrition.
02
Adaptogens and Superherbs
Nourishing lattes featuring adaptogens and superherbs offer ways to regulate stress and enhance daily performance.
03
Anti-Inflammatory Ingredients
Inflammation-fighting ingredients such as turmeric and ginger are being incorporated into lattes for their numerous health benefits.
Industry implications
What the Lethargic Latte trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Industry professionals should consider incorporating adaptogens and superherbs into food and beverage formulations to cater to the current health-focused consumer demand.
For
Herbal Supplements and Remedies
A natural extension to the rise of adaptogens, offering lattes enriched with natural herbs and supplements can help to promote consumer health goals.
For
Sustainable and Biodegradable Packaging
As eco-friendly initiatives increase, businesses should aim to use sustainable packaging options that appeal to the conscious consumer's values.
Workshop question
Conceptualize transforming an aspect of your product/service to enhance and/or change its primary function.
Trend signals
Trend signals for Lethargic Latte
Trend score 3.5 out of 10, from popularity 56%, activity 40%, freshness 8%.
Popularity56%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Lethargic Latte trend
5 featured examples from Dec 22, 2016 to Nov 27, 2018CategoryLifestyle
Floral Menu Items
Bia Coffee Serves Unique Floral Coffees and Desserts
Coffee shops and cafes can explore incorporating floral ingredients into their menu offerings, attracting customers with unique flavors and health benefits.
CategoryLifestyle
Vegan Anti-Inflammatory Lattes
These Lattes Can Benefit People with Arthritis or Joint Pain
Opportunities for cafes, restaurants and beverage companies to create new healthy and functional beverages
CategoryLifestyle
Instant Herbal Lattes
Pukka Herbs' New Latte Blends Come in Biodegradable, Resealable Pouches
Opportunity for companies in the health and wellness industry to create innovative adaptogenic latte blends catering to consumer demand for functional beverages.
CategoryLifestyle
Powdered Herbal Lattes
Moon Juice's "Dusted Latte" Drinks Include Adaptogens and Superherbs
Opportunity for the wellness and health industry to incorporate adaptogens and superfoods more into their products, as well as promoting the use of nourishing and herbal ingredien…
CategoryLifestyle
Lavender Chamomile Sleepy Lattes
This Lavender Chamomile Latte Recipe Has Sleep Inducing Benefits
Incorporating sleep-enhancing ingredients like chamomile and lavender in food products, such as lattes, presents innovative opportunities in the food and beverage industry.
