Powdered Herbal Lattes

Moon Juice's "Dusted Latte" Drinks Include Adaptogens and Superherbs

Moon Juice is a brand that's well-known for its popular Moon Dusts, which are made with herbs, minerals and plants to support beauty, brain, body, sexual energy, sleep and more—but the company also has several retail locations that serve Moon Milk and a variety of latte drinks.

Recently, Moon Juice announced that it will now be serving "dusted lattes" at all shops, making it incredibly easy for conscious consumers to support healthy daily habits with adaptogens and superherbs. These nourishing lattes featuring its Moon Dusts offer ways to regulate stress and "nourish biochemistry."

As well as being able to pick up a to-go dusted latte, these retail shops are destinations to purchase popular products like the Power Dust, Brain Dust or Dream Dust for making at-home lattes and other beverage concoctions.

Herbal Ingredient Drinks
Opportunity to create more drink products that incorporate herbal ingredients for benefits to various aspects of health and wellness.
Adaptogen Superfood Lattes
Opportunity to create latte blends that incorporate adaptogens and superfoods for added health benefits and appeal to the conscious consumer market.
To-go Nourishing Lattes
Opportunity to create more to-go options for lattes and other beverages that feature nourishing ingredients for busy and health-conscious consumers on-the-go.

Sectors Adopting This

Wellness and Health
Opportunity for the wellness and health industry to incorporate adaptogens and superfoods more into their products, as well as promoting the use of nourishing and herbal ingredients in daily products for various health benefits.
Beverage
Opportunity for more companies in the beverage industry to incorporate adaptogens and superfoods into their products, as well as creating more to-go options that feature healthy ingredients and cater to health-conscious consumers.
Retail
Opportunity for retail companies to carry various adaptogen and herbal ingredients that consumers can use to make their own lattes and other beverage concoctions at home, allowing for a broader market of health-conscious consumers.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 19%
Activity 33%
Freshness 8%