Skincare products come in transparent formulations for added novelty
Implications - Skincare products that tend to be cream and/or color-based are being offered in completely clear formulations that add a point of distinction within this saturated market. The introduction of such products comes as the rise of "barely there" beauty movement coincides and collides with self-care focused consumers.
Workshop Question - How can your brand form a point of distinction that correlates with consumer lifestyle habits?
Trend Themes
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Transparent Skincare Formulations — Skincare products are offered in transparent formulations to add novelty and distinction in a saturated market.
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Sun Care Products in Clear Formulas — Sun care products adopt clear formulations to offer weightless and transparent coverage.
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Mess-free Solid Stick Formats — Personal care and cosmetic products take on stick formats for on-the-go and mess-free application.
Industry Implications
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Skincare Industry — Skincare industry players can offer transparent formulations to differentiate their products.
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Sun Care Industry — Sun care industry professionals can use clear formulations and innovate with blue light protection.
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Personal Care Industry — Personal care industry players can offer mess-free solid stick formats for convenience-driven demands.
