Skincare products come in transparent formulations for added novelty
Implications - Skincare products that tend to be cream and/or color-based are being offered in completely clear formulations that add a point of distinction within this saturated market. The introduction of such products comes as the rise of "barely there" beauty movement coincides and collides with self-care focused consumers.
Workshop Question - How can your brand form a point of distinction that correlates with consumer lifestyle habits?
Trend Themes
1. Transparent Skincare Formulations - Skincare products are offered in transparent formulations to add novelty and distinction in a saturated market.
2. Sun Care Products in Clear Formulas - Sun care products adopt clear formulations to offer weightless and transparent coverage.
3. Mess-free Solid Stick Formats - Personal care and cosmetic products take on stick formats for on-the-go and mess-free application.
Industry Implications
1. Skincare Industry - Skincare industry players can offer transparent formulations to differentiate their products.
2. Sun Care Industry - Sun care industry professionals can use clear formulations and innovate with blue light protection.
3. Personal Care Industry - Personal care industry players can offer mess-free solid stick formats for convenience-driven demands.
