Clear Care

Skincare products come in transparent formulations for added novelty

Implications - Skincare products that tend to be cream and/or color-based are being offered in completely clear formulations that add a point of distinction within this saturated market. The introduction of such products comes as the rise of "barely there" beauty movement coincides and collides with self-care focused consumers.
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
23,815 Total Clicks
Apr 17 - Apr 18
This Year and Mild
FashionCosmetics
Featured Examples
Sunscreen Highlighter Sticks - Supergoop's 'Glow Stick Sunscreen' is a Hydrating Dry Oil Stick
SCORE 8.4
This Year and Hot 961 Clicks Pub: Apr 18, 18
Sunscreen Highlighter Sticks
Supergoop's 'Glow Stick Sunscreen' is a Hydrating Dry Oil Stick
Supergoop is responsible for producing a range of innovative sun care products and one of its newest products, the Glow Stick Sunscreen, takes advantage of the convenient, popular solid stick format.... [More]
Tanning Water Sprays - 'The Water' by Tan-Luxe Boasts Transparent Tanning Technology
SCORE 5
Average 413 Clicks Pub: Apr 20, 17
Tanning Water Sprays
'The Water' by Tan-Luxe Boasts Transparent Tanning Technology
Unlike most self-tanning products that have a golden-bronze tint straight out of the bottle, this tanning water from Tan-Luxe is completely clear. ‘The Water’ is a self-tan water that... [More]
Clear Skincare Creams - The Super Aqua Ultra Water-Full Clear Cream is Completely Transparent
SCORE 4.6
This Year and Average 376 Clicks Pub: Oct 7, 17
Clear Skincare Creams
The Super Aqua Ultra Water-Full Clear Cream is Completely Transparent
While many beauty consumers are used to the idea of skincare moisturizers being rich, thick and creamy, the Missha Super Aqua Ultra Water-Full Clear Cream offers a different take on this concept.... [More]
Protective Invisible Sunscreens - Supergoop's 'Unseen Sunscreen' Offers Protection from Blue Light
SCORE 4.3
This Year and Average 280 Clicks Pub: Jan 16, 18
Protective Invisible Sunscreens
Supergoop's 'Unseen Sunscreen' Offers Protection from Blue Light
Sun protection products have gained a reputation for being important, but also terrible for leaving behind a thin white film residue that can’t be easily rubbed away—Supergoop’s newest... [More]
Self-Tanning Water Sprays - Isle of Paradise's Sunless Tanner is Cruelty-Free, Vegan and Organic
SCORE 4.3
This Year and Average 87 Clicks Pub: Mar 30, 18
Self-Tanning Water Sprays
Isle of Paradise's Sunless Tanner is Cruelty-Free, Vegan and Organic
Isle of Paradise is a new tanning brand that launched a trio of Self-Tanning Water products that are not only sunless, but vegan, cruelty-free and organic. The three self-tanning products come in... [More]
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