Unlike most self-tanning products that have a golden-bronze tint straight out of the bottle, this tanning water from Tan-Luxe is completely clear.
'The Water' is a self-tan water that promises to create both Medium and Light shades of tan. The formula itself combines vitamin-rich purified water and natural tanning actives, which means that it can be sprayed effortlessly onto the body, with results appearing in two to four hours. As with most self-tanning products, The Water is best applied to clean, dry skin and worked in with a tanning mitt.
Tan-Luxe is a brand that sets itself with what it calls 'Transparent Tanning' technology and a "tanifesto" that says achieving a streak-free, natural sunkissed glow should be easy and free of chemicals.
Why This Trend Is Growing
- Transparent Tanning
- Self-tanning products that are made with transparent technology provide a disruptive innovation opportunity for the tanning industry.
- Water-based Tanning
- Water-based tanning solutions are a trend in the beauty industry and offer an opportunity for companies to develop unique tanning products.
- Vitamin-rich Formulas
- The demand for natural ingredients in self-tanning products presents an opportunity for companies to develop vitamin-rich formulas that also provide tanning benefits.
Industries Being Reshaped
- Beauty
- The beauty industry can take advantage of the transparent tanning trend to create self-tanning products that cater to a wider range of consumers.
- Personal Care
- Developing water-based tanning solutions can benefit the personal care industry by providing a unique and easy-to-use tanning option for consumers.
- Health and Wellness
- The use of vitamin-rich formulas in self-tanning products can disrupt the health and wellness industry by offering a more natural and beneficial way to achieve a tan.
