While many beauty consumers are used to the idea of skincare moisturizers being rich, thick and creamy, the Missha Super Aqua Ultra Water-Full Clear Cream offers a different take on this concept.
The product is packaged in entirely clear packaging to highlight the fact that consumers may look straight through the moisturizer, which takes the form of a lightweight, gel-like water-based moisturizer. In the oil-free formula, some of the standout ingredients include: baobab tree extracts, glacial water and hyaluronic acid. For use, a light layer of the skincare product is to be applied to the face in an upward motion following one's regular cleansing and toning rituals.
The eye-catching Korean beauty product was recently named a winner in the 2017 Soko Glam Best of K-beauty Awards.
What's Driving This Trend
- Transparent Skincare
- The trend towards transparent skincare products creates opportunities for companies to innovate in terms of new packaging designs and water-based or gel-like formulations.
- Water-based Moisturizers
- The rise in popularity of water-based moisturizers opens up opportunities for companies to develop hydrating, lightweight formulas using unique ingredients like glacial water and baobab tree extracts.
- Korean Beauty Products
- The continued growth of the Korean beauty industry presents opportunities for companies to introduce innovative products and formulations that cater to changing consumer demands and preferences.
Who This Affects Most
- Beauty and Personal Care
- Disruptive innovation opportunities in the beauty and personal care industry include the use of new ingredients and formulations, as well as innovative packaging designs that appeal to consumers.
- Packaging
- The trend towards transparent skincare products creates opportunities for packaging companies to develop unique, eye-catching designs that highlight the product's features and benefits.
- Retail
- The growing popularity of Korean beauty products provides opportunities for retailers to expand their product offerings and cater to the needs and preferences of a diverse customer base.
