On-the-Go Masking

Skincare masks are created for on-the-go indulgence

Implications - As an expression of elevated convenience culture, brands are releasing skin care masks that have been adapted in format and formulation to be used on-the-go, and on top of makeup. Extending beyond portability, these masks are meant to serve as a skincare indulgence that fit seamlessly into one's daily routine, without requiring that the user starts with a clean face. The prevalence of products like dry face masks speaks to the increased expectation many consumers have for brands to fulfill their highly specific needs throughout the day, coupled with a desire for hyper-convenient products.
SCORE 7.6
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15,279 Total Clicks
Jan 17 - May 18
This Week and Warm
Fashion
Featured Examples
Dry Sheet Masks - The Charlotte Tilbury Instant Magic Facial Mask Features a Different Texture
SCORE 6.8
Warm 833 Clicks Pub: Jan 11, 17
Dry Sheet Masks
The Charlotte Tilbury Instant Magic Facial Mask Features a Different Texture
It has yet to launch officially, but the Charlotte Tilbury Instant Magic Facial Sheet Mask was reportedly already part of the Golden Globes prep done by celebrities including Nicole Kidman. From the... [More]
Infused Jelly-Like Sheet Masks - Glow Recipe's Watermelon Glow Sheet Mask Sold Out in Minutes
SCORE 7.6
This Week and Hot 152 Clicks Pub: May 22, 18
Infused Jelly-Like Sheet Masks
Glow Recipe's Watermelon Glow Sheet Mask Sold Out in Minutes
Glow Recipe’s Watermelon Glow Sheet Mask has sold out just minutes after its highly anticipated online release. The Korean skincare brand responsible for this product developed a cult... [More]
Dry Facial Masks - BioMod Makes Waterless Dry Masks Packed with Rejuvenating Balms
SCORE 7.6
This Quarter and Hot 251 Clicks Pub: Apr 13, 18
Dry Facial Masks
BioMod Makes Waterless Dry Masks Packed with Rejuvenating Balms
Over the past few years, the popularity of Korean skincare has familiarized consumers all over the world with richly moisturizing sheet masks—but BioMod sets itself apart as a producer of entirely... [More]
Reusable Dry Masks - Miss de Gaspe's Dry Sheet Masks Reduce the Waste of Single-Use Treatments
SCORE 6.2
This Quarter and Warm 221 Clicks Pub: Apr 13, 18
Reusable Dry Masks
Miss de Gaspe's Dry Sheet Masks Reduce the Waste of Single-Use Treatments
To make the high-end beauty solutions it offers more accessible to the average consumer, Nannette de Gaspé launched a new budget-friendly brand called ‘Miss de Gaspé’ that offers dry... [More]
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