Category
Fashion
Scaled Restraint
Trend cluster
Category
Insta-Tint
Temporary hair coloring changes from representing rebellion, to Instagram-worthy.
4.6
Trend score
Trend
What is the Insta-Tint trend?
Insta-Tint: Temporary hair tints are now coming in colors and formulations that directly appeal to Millennial and Gen Z aesthetic preferences. Once seen as juvenile, these products are being repositioned to focus on the experimental fashion scene that Instagram culture has pushed forward in recent years, fueled by and for younger demographics.
Trend themes
Themes within the Insta-Tint trend
Three behaviours holding the trend together01
Temporary Hair Tints
Embracing non-committal color as a trend, temporary hair tints are appealing to millennials and Gen Z.
02
Low-Commitment Hair Color Options
Consumers are seeking extremely low-commitment, transformative color options like heat-activated, at-home, and phosphorescent hair colors.
03
In-Shower Watercolors
Emphasizing on-the-go convenience and natural-looking aesthetics, in-shower watercolor tints offer consumers a cost-effective, temporary way to explore hair color.
Industry implications
What the Insta-Tint trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
Brands that offer an expanded range of color options or create niche-specific products align with the changing views of hair color amongst younger demographics.
For
Retail
Retailers can partner with strongly branded hair vendors to create in-store events or seasonal showcases.
For
Marketing and Advertising
A marketing strategy around a new product launch of innovative, temporary hair dye lines has the potential to be digital-focused, in addition to highlighting the product's use in festival and event settings.
Workshop question
How could your brand transform and revitalize one of its more dated products/services?
Trend signals
Trend signals for Insta-Tint
Trend score 4.6 out of 10, from popularity 74%, activity 56%, freshness 8%.
Popularity74%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Insta-Tint trend
5 featured examples from May 25, 2017 to Apr 23, 2018CategoryFashion
At-Home Pastel Hair Dyes
'Moody Girls' is a Range of Pastel-Hued Hair Dye for Lighter Hair Colors
The hair care industry can benefit from the trend of at-home pastel hair dyes by creating innovative products that offer easy application and long-lasting results.
CategoryPop Culture
Phosphorescent Hair Color
'Pixie Lott Paint' Has Unveiled Its New Glow-In-The-Dark Hair Dye
Disruptive innovation opportunity: Integrate natural and organic ingredients into hair dyes to cater to the growing demand for environmentally-friendly and non-toxic products.
CategoryFashion
Heat-Activated Hair Colors
Pravana's Vivids Mood Color Transforms When Exposed to High Heat
Beauty companies can capitalize on the trend towards innovative, low-commitment hair color options that give consumers transformative, customizable options.
CategoryFashion
Rosy Temporary Hair Tints
The Kristin Ess Rose Gold Tint Gives a Pastel Twist to Any Hairstyle
The temporary hair tint trend presents a disruptive opportunity for the beauty and personal care industry to innovate and offer a wider range of safe and effective hair coloring o…
CategoryFashion
Temporary Hair Highlighters
label.m's Highlighting Toners Help to Create #ColourPopRoots
Temporary hair highlighters provide opportunities for the beauty and cosmetics industry to increase their sales and tap into a new target audience looking for temporary fun hair c…
