Category
Lifestyle
Assisted Choices
Trend cluster
Category
Extravagant
Protection
Sun protection products come in over-the-top, in-vogue formulations.
4.6
Trend score
Trend
What is the Extravagant Protection trend?
Extravagant Protection: Sunscreen products are adopting unique, trendy formulations and aesthetics in order to appeal to younger consumers. The in-vogue nature of these products appeals to aspects of North American youth and young adult culture like "festival season," and as such, they prove to be relevant in both distinction and function.
Trend themes
Themes within the Extravagant Protection trend
Three behaviours holding the trend together01
Trendy Sunscreen Formulations
In-vogue sunscreen products are adopting unique, trendy formulations and aesthetics, making sunscreen more fun and appealing to younger consumers.
02
Glitter and Rainbow Color Sunscreen
Sunscreen products are incorporating glitter and rainbow colors which have proven to be eye-catching and relevant to aspects of North American youth culture like ‘festival season’.
03
Solid Stick Format
Consumers are turning to stick formats across personal care and cosmetics for mess-free applications, prompting brands like Supergoop to create hydrating, solid oil stick sunscreen products.
Industry implications
What the Extravagant Protection trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The beauty and personal care industry has seen an increase in sunscreen products with trendy formulations, glitter, and rainbow colors to appeal to younger consumers for ease of application and fun.
For
Fashion
Sunscreen products are becoming part of fashion and festival culture thanks to glitter, rainbows, and unique formulations which offer protection while standing out in crowds.
For
Outdoor and Sporting Goods
Sunscreen products are perfect for outdoor activities, with water-resistant options available in stick and spray formats for easy application when hiking, swimming or playing sports.
Workshop question
How can your brand better adapt to generational movements?
Trend signals
Trend signals for Extravagant Protection
Trend score 4.6 out of 10, from popularity 68%, activity 61%, freshness 8%.
Popularity68%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Extravagant Protection trend
5 featured examples from Apr 10 to Apr 28, 2018CategoryFashion
Rainbow Glitter Sunscreens
Sunshine + Glitter's Seastar Sparkle SPF 50 Boasts a Cake Fragrance
The beauty and personal care industry can explore innovative sunscreen formulations that offer unique features and benefits.
CategoryFashion
Sunscreen Highlighter Sticks
Supergoop's 'Glow Stick Sunscreen' is a Hydrating Dry Oil Stick
The solid stick format trend provides an opportunity for the personal care industry to introduce new, mess-free products that cater to the on-the-go lifestyle.
CategoryFashion
Neon Sunscreen Sticks
Bare Republic's Eye-Catching Sunscreen is Available in a Rainbow of Colors
The skincare industry can leverage the trend of colorful sunscreen products and natural/cruelty-free formulas to create innovative sun protection offerings.
CategoryFashion
Glitter-Heavy Sunscreens
The Unicorn Snot Glitter Sunscreen Provides Shimmer and UV Protection
The cosmetics industry can explore the development of glitter sunscreens to attract customers looking for unique sun protection products.
CategoryLifestyle
Shimmering UV Protection Mists
Institut Esthederm's Adaptasun Protective Body Mist Shields Skin
The skincare industry can explore innovations in creating body mists that offer UV protection and nourishment for the skin.
