Unlike the majority of sun protection products that are formulated to be as discreet and as sheer as possible, Sunshine & Glitter is a Miami-based brand that created a bold option for those who want to be seen in the sun.
The brand's Seastar Sparkle SPF 50+ Party Cake with Rainbow Glitter is a sparkling topical product that is nourishing, antioxidant-rich and water-resistant for up to 80 minutes. The unconventional sun protection product is loaded with non-irritating rainbow glitter and a party cake-inspired fragrance. As well as appealing to those who love shimmering personal care products, the USA-made sunscreen is non-metallic, free from parabens and oxybenzone, and is not tested on animals.
The Seastar Sparkle SPF 50+ is also offered in Very Berry and Mango Tango varieties with different glitter accents.
What's Driving This Trend
- Bold Sunscreen Alternatives
- There is an opportunity for brands to create unconventional sun protection products that offer unique benefits and appeal to consumers who want to stand out.
- Shimmering Personal Care
- The use of glitter and other shimmering elements in personal care products can create a visually appealing and indulgent experience for consumers.
- Eco-friendly Sunscreens
- With the increasing demand for eco-friendly and sustainable products, there is a market opportunity for sunscreens that are non-toxic, free from harmful ingredients, and not tested on animals.
Who This Affects Most
- Beauty and Personal Care
- The beauty and personal care industry can explore innovative sunscreen formulations that offer unique features and benefits.
- Fashion and Accessories
- Fashion and accessory brands can incorporate glitter and shimmering elements into their products to tap into the trend of shimmering personal care.
- Health and Wellness
- The health and wellness industry can develop eco-friendly sunscreens that align with the growing consumer demand for sustainable and environmentally-friendly products.
