Milky Care

Milk-based hair care products become increasingly popularized

Implications - Milk-based, or seemingly milky, products designed for the hair are becoming increasingly popular as brands seek out ways to position their items ahead of their competition. The use of the term "milky" creates automatic associations with moisture, and caters to consumers seeking maximum effectiveness with minimal effort in their self-care efforts.
SCORE 4.7
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15,935 Total Clicks
Dec 17 - Apr 18
This Year and Untested
FashionHairCosmetics
Featured Examples
Coconut Milk-Infused Hair Products - The Creme of Nature Natural Coconut Milk Collection is Balanced
SCORE 5.6
This Year and Warm 287 Clicks Pub: Dec 15, 17
Coconut Milk-Infused Hair Products
The Creme of Nature Natural Coconut Milk Collection is Balanced
The Creme of Nature Natural Coconut Milk Collection has been created by the brand for those who want to reinvigorate their hair to make it look as healthy and nourished as possible without the need... [More]
Lightweight Leave-In Conditioners - Nourish by Earth's Nectar is Infused with Vitamins
SCORE 5.4
This Year and Warm 140 Clicks Pub: Apr 19, 18
Lightweight Leave-In Conditioners
Nourish by Earth's Nectar is Infused with Vitamins
Those looking to elevate their hair’s texture should look no further than Nourish by Earth’s Nectar—a creamy leave-in conditioner that repairs the hair from root to tip. The... [More]
Versatile Hair-Conditioning Milks - Mizani's '25 Miracle Milk' Provides the Hair with 25 Benefits
SCORE 3.6
This Year and Mild 116 Clicks Pub: Apr 25, 18
Versatile Hair-Conditioning Milks
Mizani's '25 Miracle Milk' Provides the Hair with 25 Benefits
Haircare brand Mizani unveiled a new product that functions as a leave-in conditioner, called ‘25 Miracle Milk.’ The product can be used after the hair has been washed, and can simply... [More]
Restorative Maple Haircare - Garnier's Whole Blends Restoring Haircare Features Castor Oil and Maple
SCORE 3.1
This Year and Mild 113 Clicks Pub: Jan 17, 18
Restorative Maple Haircare
Garnier's Whole Blends Restoring Haircare Features Castor Oil and Maple
As part of its Whole Blends collection, Garnier introduced a restoring haircare trio powered by maple. The Whole Blends line combines select natural ingredients with unique fragrances to offer gentle,... [More]
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