Pop-Up Exclusivity

Pop-up experiences increase urgency by adopting personalization opportunities

Implications - Over the past few years, pop-up locations have proven to be an effective way for brands to create meaningful opportunities for engagement with consumers, especially brands that primarily function online. This approach is being taken to the next level, however, through personalization experiences that exclusively take place as part of a pop-up experience. Further incentivizing consumers to visit these locations, this approach plays on consumers' interest in exclusive products and experiences.

Workshop Question - How does your brand tap into the idea of exclusivity? What would an exclusive experience related to your brand look like?
SCORE 7.7
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174,116 Total Clicks
Jan 17 - Mar 19
This Year and Warm
MarketingBusinessInteractiveRetail
Featured Examples
Customizable Skincare Labs - The St Ives Mixing Bar is Open for Six Weeks in New York City
SCORE 7.2
Warm 13,361 Clicks Pub: Jun 28, 17
Customizable Skincare Labs
The St Ives Mixing Bar is Open for Six Weeks in New York City
The St Ives Mixing Bar is a fun activation currently being hosted by the skincare brand in New York City. The St Ives mixing bar will be open until July 30, 2017, and is located in the Soho... [More]
Personal Fragrance Pop-Ups - Diptyque Launched Its First-Ever Pop-Up with a Focus on Fragrance
SCORE 7.3
Warm 2,613 Clicks Pub: Mar 26, 18
Personal Fragrance Pop-Ups
Diptyque Launched Its First-Ever Pop-Up with a Focus on Fragrance
French perfumer and maker of scented luxury products Diptyque recently opened its first-ever temporary retail store in the form of a personal fragrance pop-up. The interactive store in SoHo was... [More]
Ice Cream Dipping Bars - Magnum's New Dipping Bar Provides a Luxurious Experience for Visitors
SCORE 6.4
Warm 4,185 Clicks Pub: Jan 25, 17
Ice Cream Dipping Bars
Magnum's New Dipping Bar Provides a Luxurious Experience for Visitors
Magnum Ice Cream is known for being one of the more luxurious dessert brands on the market, and its new Dipping Bar in New York City takes that concept to a new level. The pop-up store is based in... [More]
Personalized Airport Gifting Services - DFS Launched Luxe Gifting Spaces With Pop-Ups in Airports
SCORE 6.7
This Year and Warm 827 Clicks Pub: Mar 14, 19
Personalized Airport Gifting Services
DFS Launched Luxe Gifting Spaces With Pop-Ups in Airports
DFS is a luxury travel retail label and in the spirit of the holidays last season, it launched a seasonal gifting experience offering ‘Personalized Gift Shops’ in its series of airport... [More]
Hazelnut Spread Pop-Ups - This Temporary Nutella Store Offered Personalized Jars for Consumers
SCORE 5
Average 1,527 Clicks Pub: Jan 20, 17
Hazelnut Spread Pop-Ups
This Temporary Nutella Store Offered Personalized Jars for Consumers
The temporary Nutella store in Hong Kong’s Pacific Place mall was created in response to the region’s declining retail sales over the past several months. Instead of committing to... [More]
Personalized Lounge Wear Pop-Ups - Amazon's Holiday Pop-Up Features a Unique Monogramming Station
SCORE 5.5
Warm 598 Clicks Pub: Nov 20, 17
Personalized Lounge Wear Pop-Ups
Amazon's Holiday Pop-Up Features a Unique Monogramming Station
Lovers of the Calvin Klein brand can now personalize their intimates at Amazon’s holiday pop-up in New York and Santa Monica. The stores are filled with lounge wear, lingerie and other... [More]
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