Pop-Up Exclusivity

Pop-up experiences increase urgency by adopting personalization opportunities

Implications - Over the past few years, pop-up locations have proven to be an effective way for brands to create meaningful opportunities for engagement with consumers, especially brands that primarily function online. This approach is being taken to the next level, however, through personalization experiences that exclusively take place as part of a pop-up experience. Further incentivizing consumers to visit these locations, this approach plays on consumers' interest in exclusive products and experiences.
SCORE 8
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44,289 Total Clicks
Jan 17 - Apr 18
Fresh and Warm
MarketingBusinessInteractiveRetail
Featured Examples
Ice Cream Dipping Bars - Magnum's New Dipping Bar Provides a Luxurious Experience for Visitors
SCORE 7.1
Warm 3,328 Clicks Pub: Jan 25, 17
Ice Cream Dipping Bars
Magnum's New Dipping Bar Provides a Luxurious Experience for Visitors
Magnum Ice Cream is known for being one of the more luxurious dessert brands on the market, and its new Dipping Bar in New York City takes that concept to a new level. The pop-up store is based in... [More]
Personal Fragrance Pop-Ups - Diptyque Launched Its First-Ever Pop-Up with a Focus on Fragrance
SCORE 7.5
This Month and Warm 564 Clicks Pub: Mar 26, 18
Personal Fragrance Pop-Ups
Diptyque Launched Its First-Ever Pop-Up with a Focus on Fragrance
French perfumer and maker of scented luxury products Diptyque recently opened its first-ever temporary retail store in the form of a personal fragrance pop-up. The interactive store in SoHo was... [More]
Hazelnut Spread Pop-Ups - This Temporary Nutella Store Offered Personalized Jars for Consumers
SCORE 5.7
Warm 1,217 Clicks Pub: Jan 20, 17
Hazelnut Spread Pop-Ups
This Temporary Nutella Store Offered Personalized Jars for Consumers
The temporary Nutella store in Hong Kong’s Pacific Place mall was created in response to the region’s declining retail sales over the past several months. Instead of committing to... [More]
Personalized Lounge Wear Pop-Ups - Amazon's Holiday Pop-Up Features a Unique Monogramming Station
SCORE 6.9
This Year and Warm 297 Clicks Pub: Nov 20, 17
Personalized Lounge Wear Pop-Ups
Amazon's Holiday Pop-Up Features a Unique Monogramming Station
Lovers of the Calvin Klein brand can now personalize their intimates at Amazon’s holiday pop-up in New York and Santa Monica. The stores are filled with lounge wear, lingerie and other... [More]
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