Trend cluster
Category

Invasive
Monitoring

Attachable monitoring devices take on excessive alcohol consumption.

In-Mouth Tracking WearablesAlcohol-Tracking TattoosAlcohol-Monitoring Temporary TattoosBooze-Detecting Implantable ChipsImplantable Alcohol-Monitoring Chips

Trend

What is the Invasive Monitoring trend?

Invasive Monitoring: Borderline invasive alcohol-monitoring implantations are becoming more common as institutions and brands seek to empower consumers in reducing their intake of such beverages. The use of attachable monitoring chips ensures accountability on the part of consumers seeking to enhance their health or overcome alcoholism, while giving companies in-depth quantifiable information on consumer lifestyle habits as they relate to alcohol intake.

Trend themes

Themes within the Invasive Monitoring trend

Three behaviours holding the trend together
01

Invasive Monitoring

Attachable monitoring devices are becoming more common as a means to empower consumers to modify their behavior.

02

Transdermal Monitoring

The use of flexible and wearable sensors can provide real-time quantifiable data on consumer health habits and lifestyle.

03

Implantable Alcohol-Monitoring

Implantable chip technology with advanced sensors can improve abstinence rates among recovering alcoholics in addiction treatment programs.

Industry implications

What the Invasive Monitoring trend means for industry

Where the trend changes the playbook
For

Healthcare

The healthcare industry can leverage these trends for remote patient monitoring and disease management.

For

Food and Beverage

The food and beverage industry can use these technologies to modify certain ingredients to meet health standards and dietary restrictions.

For

Safety and Security

focused industries can use these technologies to enforce policies and mitigate risks in public spaces, such as transportation, entertainment, and education.

Workshop question

How can your brand offer easily accessible enhancements to its customers' lifestyles or work habits?

Trend signals

Trend signals for Invasive Monitoring

Trend score 3.9 out of 10, from popularity 67%, activity 43%, freshness 8%.

Popularity67%
Activity43%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific