Comedians become content creators through virtual, online apps
Implications - Swapping out live shows and in-person gigs for online alternatives, those in the entertainment industry are embracing streaming channels and VR technology to reach a wider audience. Featuring entire comedy segments and shows via live streams, apps and even through virtual reality, comedians are creating their own digital content to not only reach more viewers but also connect with their fans in more approachable, transparent way.
Workshop Question - How can you reach your target customer in a way that is both streamlined and authentic?
Trend Themes
1. Virtual Reality for Comedy - Comedians are exploring the use of virtual reality technology for their comedy shows and series, creating new immersive experiences for viewers.
2. Curated Comedy Apps - A new trend in comedy apps has emerged, which feature curated content from notable comedians and offer a monthly subscription with access to exclusive content.
3. Stand-up Streaming Apps - Mobile apps dedicated to streaming stand-up comedy sets are becoming more popular, providing a means for comedians to monetize their fan base and reach wider audiences.
Industry Implications
1. Entertainment - Virtual reality and curated comedy apps offer new opportunities for entertainment companies to create immersive experiences for fans and monetize content.
2. Technology - Comedians' use of virtual reality and streaming apps highlights the potential for technology to transform the way we consume and interact with content.
3. Marketing - With the rise of curated comedy apps and exclusive content, marketers can tap into opportunities for brand partnerships and influencer marketing in the comedy space.
5 Featured, 39 Examples:
53,286 Total Clicks
Date Range:
May 16 — Apr 18
Trending:
Mild
Consumer Insight Topics:
