Baked indulgent products now come in Paleo offerings
Implications - Paleo dishes are no longer something that consumers must make at home from scratch, with brands like those in the baking industry offering sweet, packaged Paleo snacks and dishes. This shift speaks to the curation and niche targeting that consumers now expect brands to cater to, with brands responding by prioritizing individual preferences that they can still monetize.
Workshop Question - How can your brand better cater to niche consumer interests?
Trend Themes
1. Paleo Backing Shift - Baked indulgent products now come in Paleo offerings, in-response to the niche individual preferences that consumers now expect brands to cater to.
2. Alternative Flour - Consumers interest in alternative diets and the rising demand for gluten-free products create business opportunities for flour manufacturers and suppliers.
3. No-bake Mixes - Consumer's busy lifestyle paired with their consideration for a healthier diet drive the growing demand for no-bake and free-from baking mixes for nutritious bites, balls or bars.
Industry Implications
1. Flour Business - Companies in this broad industry can invest and expand their product lineup by developing flours that cater to alternative diets and niche audiences such as paleo and gluten-free enthusiasts.
2. Snacks Market - The growing shift toward healthier snack choices presents an opportunity for companies to look into offering whole-food-based snacks and free-from alternatives that cater to paleo and gluten-free consumers.
3. Bakery Industry - Companies in this broad industry can tap into the growing demand for baked goods that cater to niche diets and allergy sufferers, by creating specialized products with alternative flours and on-trend ingredients.
