Low-carb baking mixes rise in popularity
Implications - Consumers are no longer limited to a few unhealthy baking mix options at the grocery store now, as baking brands increasingly prioritize products that cater to dietary restrictions like carb limitations. Low-carb alternatives to traditional baking mixes cater to health-conscious consumers who are still looking to indulge – prioritizing both their needs and their preferences.
Workshop Question - How could your brand pack dual functions into one of its products/services?
Trend Themes
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Low-carb Alternatives — Brands are prioritizing products that cater to dietary restrictions like carb limitations, offering low-carb alternatives to traditional baking mixes, catering to health-conscious consumers who are still looking to indulge.
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Protein-enriched Mixes — Baking brands are formulating cookie and baking mixes with higher protein content, offering an alternative to traditional sugar-packed options while providing sustenance that will sustain you longer between meals rather than simply offering empty calories.
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Vegetable-based Mixes — Brands are introducing vegetable-based baking mixes, using cauliflower instead of flour as the first ingredient, boasting fewer calories, carbs, fat, and sodium than leading gluten-free and paleo baking mixes.
Industry Implications
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Food & Beverage — The food and beverage industry is the natural starting point for the trends identified. Products ranges from low-carb and gluten-free to protein-enriched and vegetable-based baking products are in high demand.
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Health & Wellness — The Health and Wellness industry that includes supplements and natural remedies, assures a natural entry point where businesses can offer low-carb, protein-enriched and vegetable-based baking products as healthier alternatives with unique health benefits.
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Retail — Retailers can add the new trends to their product offerings and sell to consumers interested in keto, paleo, and gluten-free diets, by incorporating innovative baking products that cater to the health-conscious consumer.
