Category
Tech
Delegated Interfaces
Trend cluster
Category
Mixed
Entertainment
Mixed reality is adopted into traditionally passive entertainment formats.
4.2
Trend score
Trend
What is the Mixed Entertainment trend?
Mixed Entertainment: Cinematic and artistic viewings are becoming increasingly engaging with the inclusion of mixed reality into these normally passive experiences. By incorporating elements of MR into these forms of entertainment, brands are able to better interact with consumers who are increasingly opting for at-home viewing options.
Trend themes
Themes within the Mixed Entertainment trend
Three behaviours holding the trend together01
Mixed Reality Entertainment
Mixed reality is enhancing traditionally passive entertainment formats with interactive and immersive experiences
02
Realistic Mixed Reality Technology
Mixed reality technology is becoming more advanced, rendering virtual reality experiences more realistic and accessible
03
Mixed-Reality Art Experiences
Mixed reality technology is now allowing for interactive and informative experiences with art through holographic presentations
Industry implications
What the Mixed Entertainment trend means for industry
Where the trend changes the playbookFor
Entertainment Industry
Entertainment brands can integrate mixed reality technology into traditional media formats to provide more interactive and immersive user experiences
For
Augmented Reality/Virtual Reality Industry
The use of mixed reality technology can continue to disrupt and enhance the AR/VR industry by offering more realistic and accessible experiences
For
Interactive Design Industry
The development and integration of mixed reality technology allows for innovative and interactive design opportunities
Workshop question
How can your brand enhance elements of engagement between itself and its customer?
Trend signals
Trend signals for Mixed Entertainment
Trend score 4.2 out of 10, from popularity 76%, activity 43%, freshness 8%.
Popularity76%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mixed Entertainment trend
4 featured examples from Jun 19, 2017 to Feb 21, 2018CategoryTech
Realistic Mixed Reality Technology
Imverse Offers an MR-Enabled Immersive Cinematic Experience
Imverse's technology offers opportunities for filmmakers to create immersive, interactive storytelling experiences that could change the way we watch movies and consume content.
CategoryTech
Deceptive Virtual Reality Rooms
This Mixed Reality Room Comes to Life as You Walk Through It
The entertainment industry can use mixed-reality rooms to offer interactive and immersive experiences, blurring the lines between reality and fantasy.
CategoryArt & Design
Mixed-Reality Art Experiences
hakuhodo-VRAR is Turning a National Treasure into a MR Experience
The use of mixed-reality art installations can provide museums with a competitive edge for attracting visitors.
CategoryPop Culture
Interactive VR Films
The 'Free the Night' Film Showcases the New Windows Mixed Reality Headsets
Opportunity for film and entertainment industries to explore interactive VR films and provide viewers with immersive experiences.
