Mixed-Reality Art Experiences

hakuhodo-VRAR is Turning a National Treasure into a MR Experience

Tokyo-based mixed-reality lab hakuhodo-VRAR is set to turn a Japanese national artwork exhibit into an interactive experience by using HoloLens. The experience will be applied to The Folding Screen of Fujin and Raijin and will be used at Kennin-ji Temple, Kyoto's oldest Zen Buddhism temple, founded in 1202. The experience will focus on the piece of art, as well as the motivations and life of its Edo-period artist Tawaraya Sōtatsu.

The experience created by hakuhodo-VRAR is quite simple, but its application is something incredibly interesting and informative. Visitors will simply need to stand in front of the national treasure with a HoloLens on. From there, a holographic version of a Zen Buddhist monk will explain the piece of art and what Sōtatsu meant to convey with the piece. The artwork will feature movement and animation through the HoloLens, bringing the viewer into a unique artistic experience. The mixed realty adventure will last 10-minutes and will also show 3D versions of artwork inspired by Sōtatsu.

Image Credit: hakuhodo-VRAR, Microsoft

Mixed-reality Art Installations
By incorporating HoloLens, art installations are transformed into interactive experiences.
Artificial Intelligence Tour Guides
The use of AI tour guides provides a unique and immersive experience for visitors of museums and galleries.
Holographic Storytelling
Holographic storytelling allows for a more engaging and informative experience in art and history exhibitions.

Who This Affects Most

Museum Industry
The use of mixed-reality art installations can provide museums with a competitive edge for attracting visitors.
Tourism Industry
Incorporating mixed-reality art installations into tourist attractions provides an innovative and memorable experience for visitors.
Entertainment Industry
The use of holographic storytelling in museums and art exhibitions can attract a wider audience and generate revenue for the entertainment industry.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 32%
Activity 80%
Freshness 8%

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