The team behind Glastonbury’s Shangri-La teamed up with VRJAM and Sansar to create a free mixed-reality festival called Lost Horizon that can be explored with a computer, VR or a mobile app. The virtual summer festival is being touted as the largest music and arts festival of its kind to be hosted in virtual reality, and it will set itself apart with multiple stages and an impressive list of music acts, DJs and artists.
Those who attend the digital festival are free to explore and interact with one another, and much like visiting a similar event in person, they can see the acts from different viewpoints. Although Glastonbury’s 50th anniversary event needed to be cancelled due to the global pandemic, this two-day event offers a new way for people to experience live entertainment.
Key Themes Behind This Trend
- Mixed-reality Events
- Opportunity for businesses to create immersive virtual experiences for music festivals and other live events.
- Virtual Reality Technology
- Opportunity to develop and improve VR technology for more realistic and interactive experiences.
- Digital Entertainment Experiences
- Opportunity to innovate and create new forms of digital entertainment that can be accessed remotely.
Where This Applies
- Music and Arts
- Disruptive innovation opportunity for the music and arts industry to reach larger audiences through virtual reality experiences.
- Virtual Reality Development
- Disruptive innovation opportunity for companies to develop and enhance virtual reality technology for various applications.
- Streaming and Digital Platforms
- Opportunity for streaming and digital platforms to collaborate with festivals and artists to deliver virtual entertainment experiences to audiences worldwide.
