Designer Sebastian Errazuriz has created the space for an augmented reality exhibit that can be leveraged by artists to reach buyers and sell their artwork during the COVID-19 pandemic. Since museums and galleries are closed, and art and design fairs are canceled or postponed, this project answers a growing need in terms of market stagnation.
The augmented reality exhibit is developed in collaboration with artist Zander Eckbald and the platform is titled 'All World.' Creatives are prompted to self-publish their work, while collectors are able to preview it from the comfort of their homes. The AR toggle allows users to better visualize an artwork from the comfort of their own home.
The augmented reality exhibit can perhaps be considered an expression of the next wave of arts and the art market.
Image Credit: Dezeen
What's Driving This Trend
- Augmented Reality in Art
- Using augmented reality to create immersive art experiences and reach buyers.
- Virtual Art Exhibitions
- Developing online platforms that allow artists to showcase and sell their work remotely.
- Market Stagnation Solutions
- Addressing the challenges faced by artists and galleries during periods of market stagnation through innovative digital solutions.
Who This Affects Most
- Art and Design
- Leveraging technology to transform how artists create and sell their work.
- Digital Platforms
- Developing and enhancing online platforms that support the showcasing and purchase of artwork.
- Augmented Reality Technology
- Advancing the capabilities and applications of augmented reality to revolutionize the art market.
