Category
Fashion
Scaled Restraint
Trend cluster
Category
Volcanic
Beauty
The infusion of volcanic ash in skincare is on the rise.
2.9
Trend score
Trend
What is the Volcanic Beauty trend?
Volcanic Beauty: The use of volcanic ash in skin cleansing and care products is on the rise, with brands citing benefits such as acne-prevention, anti-aging properties, exfoliation, and more. These benefits, combined with volcanic ash's natural sourcing and the interest the ingredient's name automatically piques, makes the product an easily marketable addition to skincare brands' product lines.
Trend themes
Themes within the Volcanic Beauty trend
Three behaviours holding the trend together01
Natural Ingredients
The use of volcanic ash reinforces a growing desire among consumers for all-natural and sustainable skincare ingredients.
02
Multi-Functional Products
The trend of combining multiple ingredients in one skincare product, such as egg whites and Amazonian clay, demonstrates a growing demand for simple and effective skincare routines.
03
Innovative Application Formats
The use of sheet masks, like the mud-based option created by ULTRU, represents a desire among consumers for skincare products that offer easy and mess-free application technologies.
Industry implications
What the Volcanic Beauty trend means for industry
Where the trend changes the playbookFor
Skincare
The use of natural and innovative ingredients is a disruptive innovation opportunity that beauty companies can leverage to attract the growing number of consumers who care about clean skincare products.
For
Travel & Leisure
The portable and compact nature of egg white face masks with volcanic ash make them an ideal item for consumers to take with them while traveling, creating an opportunity for travel and leisure companies to target this market for personalized skincare products.
For
Manufacturing
The trend of multi-functional skincare products presents an opportunity for manufacturers of skincare equipment and machinery to innovate new technologies that optimize production efficiency.
Workshop question
How could your brand incorporate a buzz-worthy ingredient to one of your products or services?
Trend signals
Trend signals for Volcanic Beauty
Trend score 2.9 out of 10, from popularity 45%, activity 33%, freshness 8%.
Popularity45%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Volcanic Beauty trend
4 featured examples from Feb 10 to Aug 8, 2017CategoryFashion
Mess-Free Mud Masks
ULTRU's Clay Face Masks are Easily Applied in Sheet Format
The skincare industry can benefit from the trend of mess-free mud masks, providing consumers with convenient and effective options for facial treatments.
CategoryFashion
Volcanic Ash Skincare Sets
The Jeju Volcanic Lava Set Seeks to Cleanse and Clarify the Skin
The beauty and skincare industry can benefit from incorporating natural ingredients and innovative pore-cleansing products like those containing volcanic ash.
CategoryFashion
High-Powered Honeybee Cleansers
This Skincare Cleanser Has Charcoal, Propolis and Volcanic Ash
Skincare brands have the potential to develop and market multi-ingredient cleansers that offer innovative solutions for various skin concerns.
CategoryFashion
Egg White Face Masks
This Skinfood Mask Works to Clear Pores and Moisturize the Skin
Skincare companies can create versatile products that target multiple skin concerns and contain natural ingredients to meet growing consumer demand.
