Epidermal growth factor becomes more common in skincare
Implications - Epidermal growth factor (EGF) is increasingly common in skincare as the collagen-stimulating benefit of this ingredient is highlighted by the brands that offer it. The rising popularity of this ingredient speaks to a shift in consumer priorities, as they increasingly value scientific marketing that properly backs up the claims that brands make about their products.
Workshop Question - How can your brand use marketing to enhance the legitimacy of the products/services it offers?
Trend Themes
1. Rise of EGF in Skincare - Epidermal growth factor (EGF) is becoming increasingly common in skincare as its collagen-stimulating benefits are highlighted by brands, reflecting a shift in consumer priorities towards scientific marketing that offers products with proven benefits.
2. Consumers Looking for Non-traditional Skincare Products - Consumers are seeking non-traditional skincare products such as beautifying wellness drinks and scent-free skin repair serums, which contain Epidermal growth factor (EGF) as an active ingredient for visible and effective skin regeneration benefits.
3. Micro-exfoliation and Skincare Serums - Skincare brands are offering micro-exfoliation tools combined with skincare serums containing Epidermal growth factor (EGF) or Stem Cell Complex with proven benefits of collagen synthesis, instant absorption, deep moisturization and cell renewal.
Industry Implications
1. Skincare Industry - The skincare industry has the opportunity to appeal to consumers looking for scientifically backed products containing Epidermal growth factor (EGF) that can improve overall skin health and slow the aging process.
2. Beauty and Wellness Industry - The Beauty and Wellness industry can explore new non-traditional products containing Epidermal growth factor (EGF) such as beautifying wellness drinks that address vitamin deficiency and scent-free skin repair serums targeting mature skin needing textural improvement.
3. Medical Cosmetics Industry - The Medical Cosmetics industry, which focuses on treating skin damage and deformities caused by injury, aging or diseases, has the opportunity to bring innovative and effective products such as Epidermal growth factor (EGF) skin repair serums to a wider consumer diagraphic.
