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Simulated Excursion

Indoor fitness products simulate outdoor exercise experiences

Implications - Indoor fitness products and experiences that simulate outdoor experiences are becoming increasingly common, in both the machines that are exercised on, and the virtual screens that accompany them. This shift caters to urban professionals who are limited by environment and time when it comes to real outdoor workouts, and leans on the underlying consumer desire for immersive, engaging experiences.

Workshop Question - Conceptualize a simulation in which your customer could become more acquainted with your brand's product/service.
SCORE 6.9
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113,929 Total Clicks
Apr 16 - Apr 18
This Year and Warm
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Featured Examples
Gym-Specific VR Fitness Plans - The YMCA in Minneapolis Offers a Virtual Reality Workout
SCORE 8
Hot 10,074 Clicks Pub: Oct 2, 17
Gym-Specific VR Fitness Plans
The YMCA in Minneapolis Offers a Virtual Reality Workout
The YMCA in Minneapolis has implemented a virtual reality fitness program to encourage both seasoned and novice gym-goers to stay in shape. Gyms are typically packed with technology, like premium... [More]
Off-Road Cycling Simulators - The 'RipRow' Exercise Machine Lets You Cycle in a New Way
SCORE 8
Hot 3,243 Clicks Pub: Nov 20, 17
Off-Road Cycling Simulators
The 'RipRow' Exercise Machine Lets You Cycle in a New Way
The ‘RipRow’ Exercise Machine comes as an advanced piece of equipment for the home that will allow you to experience the benefits of an off-road workout without having to mount a BMW or... [More]
Trail-Mimicking Treadmills - The Woodway '4Front' Creates the Experience of Running Outdoors
SCORE 8.3
This Year and Hot 1,454 Clicks Pub: Mar 30, 18
Trail-Mimicking Treadmills
The Woodway '4Front' Creates the Experience of Running Outdoors
It could be argued that one of the downsides to treadmills is that they keep you indoors and don’t allow for that organic feeling when you run, so the Woodway ‘4Front’ treadmill... [More]
Immersive Cycling Programs - The IMAXShift Turns Exercise into an Enveloping Outdoor Experience
SCORE 3.7
Mild 1,060 Clicks Pub: Apr 19, 16
Immersive Cycling Programs
The IMAXShift Turns Exercise into an Enveloping Outdoor Experience
While IMAX might be a brand better known for its association with movies, the platform is expanding to incorporate exercising with an immersive cycling program that immerses consumers into outdoor... [More]
Virtual Cycling Races - VirchyBike Lite is a Stationary Bike That Simulates Long-Distance Races
SCORE 5.3
Warm 381 Clicks Pub: Sep 20, 17
Virtual Cycling Races
VirchyBike Lite is a Stationary Bike That Simulates Long-Distance Races
It can be tough to motivate oneself to do exercise on indoor machines like treadmills or stationary bikes, but the Virchybike Lite is a new piece of workout equipment that aims to make it more... [More]
VR-Powered Bike Trainers - This Gamified Cycling Platform Lets Users Experience Adventure Indoors
SCORE 3.6
Mild 267 Clicks Pub: May 16, 16
VR-Powered Bike Trainers
This Gamified Cycling Platform Lets Users Experience Adventure Indoors
Widerun is a gamified exercise bike trainer that lets users experience the adventure and adrenaline of the great outdoors in the comfort of their own home. The sophisticated stationary bike platform... [More]
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