The rise of cryptocurrencies has led to their use in unlikely ventures
Implications - The increased popularity and worth of cryptocurrencies has led to the infusion of these digital forms of payment into daily routines and cultural practices. Whether immortalized in artwork or used as payment in cafes, the slow transfer of this currency from online-only applications to real-world ones sets a precedent for how to gain consumer trust when it comes to highly unfamiliar concepts.
Workshop Question — How can your brand familiarize its customers with its more daring products/services?
