Category
Business
Assisted Conversion
Trend cluster
Category
Streamlined
Custom
Brands offer personalization through alternative digital & online solutions.
5.4
Trend score
Trend
What is the Streamlined Custom trend?
Streamlined Custom: Moving away from the typical face-to-face retail experience, brands are utilizing digital technology and e-commerce solutions to give consumers a more personalized experience. From self-serve kiosks to AI platforms, these examples not only showcase a more efficient and streamlined method of brand personalization, but they also reflect a shift toward more autonomous solutions when it comes to consumers’ day-to-day habits.
Trend themes
Themes within the Streamlined Custom trend
Three behaviours holding the trend together01
Digital Personalization
Brands are utilizing digital technology and e-commerce solutions to give consumers a more personalized experience.
02
Customization Kiosks
In-store kiosks and iPad stations allow customers to create one-of-a-kind products in a more streamlined and efficient manner.
03
AI-Powered Customization
Artificial intelligence and big data are used to personalize consumer products based on factors like exercise habits and environmental factors.
Industry implications
What the Streamlined Custom trend means for industry
Where the trend changes the playbookFor
Fashion
Brands offering custom clothing and accessories can benefit from implementing technology and in-store kiosks to create a more personalized shopping experience.
For
Jewelry
E-retailers focusing on personalized jewelry and engagement rings can benefit from utilizing online design studios and 3D printing technology.
For
Beauty
Companies can use AI-powered technology to better personalize beauty and skincare products based on individual needs and environmental factors.
Workshop question
What digital tools or platforms could your brand tap to help streamline your consumer's experience with your products or services?
Trend signals
Trend signals for Streamlined Custom
Trend score 5.4 out of 10, from popularity 81%, activity 71%, freshness 8%.
Popularity81%
Activity71%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Streamlined Custom trend
8 featured examples from Apr 19, 2017 to Feb 21, 2019CategoryFashion
Personalized Designer Sneakers
A Gucci Bespoke Service is Now Available Through MyTheresa.com
As the Gucci Bespoke Service demonstrates, luxury fashion brands can differentiate themselves and stay relevant by offering personalized and immersive shopping experiences.
CategoryLifestyle
Empowering Footwear Stores
This ASICS' Store Concept Helps Consumers Understand Their Own Needs
ASICS' new retail concept can inspire other footwear brands to redesign their stores to provide an innovative and engaging shopping experience.
CategoryArt & Design
AI-Curated Beauty Collections
'Identité' Uses AI and Big Data to Personalize Consumer Products
The beauty and skincare industry can leverage AI and big data to deliver personalized product offerings.
CategoryLifestyle
Bespoke Engagement Ring Retailers
Vrai & Oro Offers Premium and Personalized Jewelry
Opportunity for jewelry retailers to embrace technology and offer customizable engagement ring designs to cater to modern consumers.
CategoryBusiness
Digital Handbag Kiosks
Galeries Lafayette is Simplifying Bag Shopping with NFC Tags and Tables
Integrating smart kiosks and NFC technology into retail stores revolutionizes the way consumers shop and interact with products, offering a competitive edge in the industry.
CategoryBusiness
Virtual Optometry Platforms
Ditto Offers Intuitive Frame Recommendation Tech for Retailers
Ditto's intuitive frame recommendation technology creates new opportunities for retailers in the eyewear industry to personalize the sales process and attract consumers.
CategoryBusiness
Accessible 3D-Printed Glasses
GlassesUSA.com is Now Sharing 3D Printed Glasses Files for Free
The eyewear industry can capitalize on the trend of 3D-printed eyewear by offering customizable options and personalized designs.
CategoryBusiness
Handbag Customization Kiosks
1 Atelier's Stations Help Consumers Make the Bag of Their Dreams
The fashion industry can explore disruptive innovation opportunities by incorporating more customizable elements into their products, allowing customers to personalize their purch…
