Streamlined Custom

Brands offer personalization through alternative digital & online solutions

Implications - Moving away from the typical face-to-face retail experience, brands are utilizing digital technology and e-commerce solutions to give consumers a more personalized experience. From self-serve kiosks to AI platforms, these examples not only showcase a more efficient and streamlined method of brand personalization, but they also reflect a shift toward more autonomous solutions when it comes to consumers’ day-to-day habits.

Workshop Question - What digital tools or platforms could your brand tap to help streamline your consumer's experience with your products or services?
SCORE 6.4
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68,112 Total Clicks
Apr 17 - Mar 18
This Year and Warm
TechMarketingBusiness
Featured Examples
Personalized Designer Sneakers - A Gucci Bespoke Service is Now Available Through MyTheresa.com
SCORE 7.4
Warm 2,365 Clicks Pub: Nov 2, 17
Personalized Designer Sneakers
A Gucci Bespoke Service is Now Available Through MyTheresa.com
Luxury fashion brands are no stranger to customization, and a new Gucci Bespoke Service aims to cater to consumers seeking a highly personalized online shopping experience. Available through e-... [More]
Empowering Footwear Stores - This ASICS' Store Concept Helps Consumers Understand Their Own Needs
SCORE 6.9
Warm 4,202 Clicks Pub: Jul 28, 17
Empowering Footwear Stores
This ASICS' Store Concept Helps Consumers Understand Their Own Needs
The new ASICS store in Brussels, Belgium, introduces a new global retail concept from the brand that’s centered around consumer empowerment. The space designed and developed by ASICS by... [More]
Digital Handbag Kiosks - Galeries Lafayette is Simplifying Bag Shopping with NFC Tags and Tables
SCORE 5.9
Warm 1,011 Clicks Pub: Jul 6, 17
Digital Handbag Kiosks
Galeries Lafayette is Simplifying Bag Shopping with NFC Tags and Tables
Galeries Lafayette is a French department store that is aiming to make the bag shopping process more convenient for consumers with new smart kiosks in its La Rochelle and Cannes stores. These... [More]
Virtual Optometry Platforms - Ditto Offers Intuitive Frame Recommendation Tech for Retailers
SCORE 5.1
Warm 610 Clicks Pub: Apr 19, 17
Virtual Optometry Platforms
Ditto Offers Intuitive Frame Recommendation Tech for Retailers
Ditto is a virtual optometry platform that specializes in eyewear recommendations and custom face recognition technology. This intuitive technology is offered specifically to retailers and makes the... [More]
Accessible 3D-Printed Glasses - GlassesUSA.com is Now Sharing 3D Printed Glasses Files for Free
SCORE 6.5
This Year and Warm 352 Clicks Pub: Jan 31, 18
Accessible 3D-Printed Glasses
GlassesUSA.com is Now Sharing 3D Printed Glasses Files for Free
On top of launching its own 3D-printed glasses range, GlassesUSA.com is now offering free files and 3D templates to inspire consumers to become the creators of their own designs. The 3D-printed... [More]
Handbag Customization Kiosks - 1 Atelier's Stations Help Consumers Make the Bag of Their Dreams
SCORE 2.7
Mild 493 Clicks Pub: Jun 20, 17
Handbag Customization Kiosks
1 Atelier's Stations Help Consumers Make the Bag of Their Dreams
1 Atelier is a creator of handcrafted custom handbags that teamed up with high-end boutique Walin and Wolff to create an in-store kiosk where shoppers may personalize a design to their specifications.... [More]
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