The Apple GymKit was recently introduced to Australia, making it possible for smartwatch wearers to instantly sync their workout data between their device and workout equipment.
With a tap of their smartwatch, Apple Watch users are now able to connect to various pieces of GymKit equipment and use NFC to automatically send and collect data. On a connected treadmill, a user is able to receive heart rate data, as well as calories burned during a workout session to create a precise weight calculation. As well as relaying biometric data, the Apple GymKit also takes note of inclines and pauses that are used during a workout.
Following a workout, the Apple Watch saves all relevant information without the use of an iPhone, while the pieces of cardio equipment are wiped free of personal data.
Key Themes Behind This Trend
- Smartwatch-connected Gyms
- Opportunity to integrate smartwatches with gym equipment to seamlessly sync workout data and personalize workouts.
- Nfc-enabled Gym Equipment
- Disruptive innovation opportunity to develop gym equipment with NFC technology to enable easy data transfer and tracking for smartwatch users.
- Precise Weight Calculation
- Opportunity to create workout equipment that accurately calculates weight based on heart rate and calories burned during a workout session.
Where This Applies
- Fitness Equipment Manufacturing
- Disruptive innovation opportunity for fitness equipment manufacturers to incorporate NFC technology and smartwatch compatibility into their products.
- Wearable Technology
- Opportunity for wearable technology companies to develop smartwatches and fitness trackers with GymKit compatibility to enhance the workout experience.
- Data Analytics
- Disruptive innovation opportunity for data analytics companies to develop advanced algorithms and software that can process and analyze workout data collected from smartwatch-connected gyms.
