Garmin is the current king of the fitness tracking industry for serious athletes, but the Hammerhead Karoo is a new cycling computer that has the potential to upend the status quo. The impressively fast, versatile on-board cycling device integrates functionality of both smartphones and computers to satisfy the precise needs of cyclists.
The Hammerhead Karoo fits snugly int the center of the handlebars, and its horizontal orientation makes it easy to read even while pedaling at full speed. Its screen is made from military-grade Corning Gorilla Glass 4, meaning that it can handle spills if they happen, and its IP67 standard sealing makes it impervious to both weather and sweat.
For software, the device has onboard 3G cellular and Wi-Fi, so it can connect quickly, and it runs Android as its operating system, so it can easily harmonize with all of a cyclist's most commonly used apps.
What Makes This Trend Stand Out
- Versatile Cycling Computers
- As more cyclists look for both smartphone and computer functionality, companies can disrupt the industry by creating more versatile cycling computers.
- Android-based Fitness Trackers
- By offering fitness trackers that run on Android, companies can disrupt the industry currently dominated by Garmin and other big brands.
- Weather-resistant Sports Devices
- As athletes look for sports devices that can withstand all weather conditions, creating more weather-resistant devices like the Hammerhead Karoo can lead to disruptive innovation opportunities.
Sectors Adopting This
- Fitness Tracking Industry
- The Hammerhead Karoo and other versatile cycling computers can disrupt the fitness tracking industry currently dominated by Garmin and other top brands.
- Smartphone Industry
- The potential rise of cycling computers that integrate smartphone functionality can lead to disruption in the smartphone industry as well, as more people may opt for an all-in-one device.
- Sports Equipment Industry
- As athletes demand more weather-resistant and durable sports devices, companies can disrupt the sports equipment industry by producing high-quality devices like the Hammerhead Karoo.
