Functional Beverage

Beverages are marketed as being conducive to specific physical outcomes

Implications - Moving a step beyond simply improving consumers' health overall, beverages are being marketed as functional products that solve specific physical ailments consumers are facing. Creating a sense of personalization and catering to consumers' desire to enhance their wellness, this shift reflects a change in how consumers view food and beverage products more broadly, specifically as a means to bringing them closer to who they want to become.
SCORE 7.5
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Megatrends
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30,519 Total Clicks
Sep 17 - Mar 18
This Year and Warm
LifestyleFoodHealthDrinking
Featured Examples
Functional Sparkling Beverages - GLOW Beverages Now Makes Drinks to Boost Hydration and Energy
SCORE 8.3
This Year and Hot 1,024 Clicks Pub: Feb 8, 18
Functional Sparkling Beverages
GLOW Beverages Now Makes Drinks to Boost Hydration and Energy
The effervescent quality of a sparkling beverage is often seen as a key selling feature, but GLOW Beverages is now offering functional benefits to consumers through its all-new GLOW Sparkling... [More]
Sleep Supplement Beverages - 'Som' is a Drink for Sleep That's Like an Anti-Energy Drink
SCORE 8.1
This Year and Hot 1,588 Clicks Pub: Jan 29, 18
Sleep Supplement Beverages
'Som' is a Drink for Sleep That's Like an Anti-Energy Drink
‘Som’ is a new drink for sleep that is set to launch soon, introducing consumers to a simple way to encourage a better night of rest. The low-calorie beverage itself is vegan, non-... [More]
Functional Plant-Based Tonics - Goldthread Uses Medicinal Herbs & Spices to Create Beneficial Drinks
SCORE 6.7
This Year and Warm 398 Clicks Pub: Mar 9, 18
Functional Plant-Based Tonics
Goldthread Uses Medicinal Herbs & Spices to Create Beneficial Drinks
Goldthread makes a range of plant-based tonics with functional benefits in varieties like ‘Turmeric Radiance,’ ‘Tulsi Clarity’ and ‘Elderberry Defense.’ The... [More]
Reparative Hangover Drinks - Buzz Balance Beverages Makes Solutions to Prevent Hangovers
SCORE 5.4
This Year and Warm 502 Clicks Pub: Sep 27, 17
Reparative Hangover Drinks
Buzz Balance Beverages Makes Solutions to Prevent Hangovers
Buzz Balance Beverages offers two different kinds of bottled drinks, one of which is meant to prevent hangovers and the other for detoxifying the body after an evening of drinking. Buzz Balance is... [More]
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