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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,320 more

Functional Beverage

Beverages are marketed as being conducive to specific physical outcomes

Implications - Moving a step beyond simply improving consumers' health overall, beverages are being marketed as functional products that solve specific physical ailments consumers are facing. Creating a sense of personalization and catering to consumers' desire to enhance their wellness, this shift reflects a change in how consumers view food and beverage products more broadly, specifically as a means to bringing them closer to who they want to become.
Workshop Question - How could you market your product as it relates to consumers' desired version of themselves?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
53,261 Total Clicks
Date Range:
Sep 17 — Mar 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

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