John Lewis recently became the first retailer in the UK to try out Facebook's 360 Collections ads, which makes it possible for social media users to view products in relaxed, real life settings from every possible angle. On top of this, users are able to use a one-touch system to be taken immediately to the retailer's website to make a purchase.
The Facebook 360 Collections ads are made with an array of cameras, which make it possible to create immersive, panoramic product experiences. John Lewis' Eva Bojtos, senior manager for social marketing, notes that: "Facebook’s research has found 51% of people say they’re excited that VR will play a part of their shopping experiences in the future."
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