Pet owners incorporate probiotics into pets' diets
Implications - Probiotic-infused foods and supplements for pets are on the rise, as pet owners seek to find easy ways to enhance the health of their beloved dogs. Probiotics' gut-healthy nature offers the benefit of preventative care, potentially restricting the impact of future illnesses that pets may have.
Workshop Question - Conceptualize a preventative product/service within your brand's area of expertise that would resolve customer concerns before they arise.
