To help dogs wind down and prepare for a night of rest, Lily's Kitchen developed soothing dog treats made with organic chamomile and passionflowers, which are both known for being nutritious and having therapeutic properties.
The hand-baked, oval-shaped Lily's Kitchen Organic Bedtime Biscuits for Dogs are also made with a range of organic ingredients, including probiotic yogurt, rye flour, oats and honey. As well as appealing to pet owners who want to provide a relaxing treat for their pets prior to bedtime, the nourishing dog biscuits are also hypoallergenic and free from chemicals and artificial ingredients.
Across the pet food industry, brands are integrating human-grade botanical ingredients into formulas to encourage ingredient recognition and a familiarity with their numerous health benefits.
Key Themes Behind This Trend
- Botanical Pet Treats
- Pet food brands are integrating human-grade botanical ingredients into formulas for their health benefits.
- Organic Hypoallergenic Dog Biscuits
- Lily's Kitchen's Organic Bedtime Biscuits for Dogs are appealing to pet owners seeking nourishing, chemical-free dog treats.
- Pet Relaxation Products
- The development of Lily's Kitchen's soothing dog treats made with chamomile and passionflowers speaks to an increasing demand for products that help pets wind down and relax.
Where This Applies
- Pet Food Manufacturing
- Pet food brands are finding disruptive innovation opportunities by integrating botanical ingredients into their formulas.
- Organic Food Production
- Organic food production can capitalize on the growing demand for nourishing, chemical-free pet treats.
- Pet Healthcare
- The development of pet relaxation products, such as Lily's Kitchen's soothing dog treats, creates disruptive innovation opportunities in the pet healthcare industry.
