Sleep-Friendly Cookies

Nightfood's Prime-Time Chocolate Chip are Rich in Melatonin

Nightfood is known for its sleep-friendly ice creams and soon, it will be launching its very own sleep-friendly cookies. The all-new Prime-Time Chocolate Chip cookies are free from nuts and gluten and they're made with a base of oat flour since oats are naturally rich in melatonin. As a sweetener, date syrup was chosen for its antioxidant properties and lower glycemic index. Nightfood CEO Sean Folkson says, "Like our ice cream, there is no sacrifice of taste or texture for consumers making a better nighttime snack choice. These are delicious cookies, which were specifically formulated to be both healthier and more sleep-friendly."

Nightfood cookies are set to be introduced to hotels and there's also the potential to introduce the sleep-friendly cookies as a dessert option on international flights.

Sleep-friendly Foods
The trend towards sleep-friendly foods has created an opportunity for the development of new food products formulated with ingredients such as melatonin to promote better sleep.
Gluten-free Foods
The rise in demand for gluten-free foods has led to the development of gluten-free food options for people with celiac disease and gluten sensitivity.
Antioxidant-rich Foods
The trend towards consuming antioxidant-rich foods has created a demand for food products that contain nutrient-dense ingredients such as date syrup.

Sectors Adopting This

Food and Beverage Industry
The food and beverage industry has an opportunity to create and market sleep-friendly foods to meet the growing demand for healthier, better-for-you food options.
Hospitality Industry
The hospitality industry can capitalize on the sleep-friendly foods trend by offering these products in hotels as a way to provide guests with a better sleep experience.
Airline Industry
The airline industry can offer sleep-friendly foods as a dessert or snack option on international flights as a way to enhance the flying experience for passengers and promote better sleep during the flight.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
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Activity 41%
Freshness 13%