Clevr Blends' Sleeptime SuperLatte is said to taste like a toasted cappuccino and feel like sinking into a cloud. This caffeine-free bedtime beverage is packed with botanical ingredients to support sound nights of sleep by quieting the mind and calming the body so that it can fall asleep, and stay asleep.
A finalist in the Best New Functional Food or Beverage category in the NEXTY Awards at Natural Products Expo West 2023, Clevr Blends' Sleeptime SuperLatte is made with a base of gluten-free organic oatmilk powder, organic coconit cream powder, monkfruit, chicory root, carob, valerian and other beneficial additions.
From snackable bites and ice creams to cereals, consumers are choosing late-night treats with functional benefits to help them experience better nights of rest.
Why This Trend Is Growing
- Functional Bedtime Beverages
- The rise of functional bedtime beverages highlights an opportunity for innovation in the beverage industry with ingredients that support sound nights of sleep.
- Botanical-based Products
- Increasing demand for botanical-based ingredients presents an opportunity in the health and wellness industry for the development of new, functional products with natural ingredients that promote relaxation and sleep.
- Caffeine-free Alternatives
- Consumers are looking for caffeine-free bedtime beverage alternatives that support better sleep, suggesting opportunities for development of new drinks in the food and beverage industry.
Industries Being Reshaped
- Food and Beverage
- Developing new functional beverages and snacks for better sleep presents an opportunity for innovation in the food and beverage industry.
- Health and Wellness
- The increase in demand for products with botanical and functional ingredients to support better sleep offers an opportunity for innovation in the health and wellness industry.
- Natural Products
- The trend towards natural and organic ingredients in functional beverages and food products offers an opportunity for innovation in the natural products industry.
