Clevr Blends Launches a Limited-Edition 'Rose Matcha SuperLatte'
Niko Pajkovic — July 7, 2022 — Lifestyle
References: clevrblends & bevnet
Clevr Blends, a healthy latte brand that is back by Meghan Markle and Oprah, has launched an all new latte product called the 'Rose Matcha SuperLatte.'
The mixable beverage delivers a decadent oatmilk latte made with the brand's own in-house matcha blend. It conjures flavors of vanilla and rose, offering drinkers a soothing, summertime-inspired sipping experience. In addition, the new "SuperLatte" has been formulated to support skin health via its incorporation of vegan collagen.
“We knew we wanted to make something fresh and fun for the summer, with a signature functional twist (I mean, it’s what we do best). When we imagined what we would want to sip on all summer long, the drink literally manifested itself – it’s energizing, tastes like a vacation, and offers a host of skin benefits to offset those long days in the sun," said Hannah Mendoza, Clevr’s CEO and Formulator.
Image Credit: Clevr
The mixable beverage delivers a decadent oatmilk latte made with the brand's own in-house matcha blend. It conjures flavors of vanilla and rose, offering drinkers a soothing, summertime-inspired sipping experience. In addition, the new "SuperLatte" has been formulated to support skin health via its incorporation of vegan collagen.
“We knew we wanted to make something fresh and fun for the summer, with a signature functional twist (I mean, it’s what we do best). When we imagined what we would want to sip on all summer long, the drink literally manifested itself – it’s energizing, tastes like a vacation, and offers a host of skin benefits to offset those long days in the sun," said Hannah Mendoza, Clevr’s CEO and Formulator.
Image Credit: Clevr
Trend Themes
1. Functional Beverages - The rise of functional beverages that provide health benefits beyond hydration presents opportunities for brands to innovate with unique ingredient combinations.
2. Wellness-inspired Flavors - Beverage brands can continue to capture consumers' attention by offering unique, unconventional flavor combinations that promote health and wellness.
3. Celebrity-endorsed Brands - Collaborating with high-profile influencers and celebrities to promote a brand or product can lead to increased visibility and consumer trust.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend towards functional and wellness-inspired products with innovative ingredient combinations and unique flavor offerings.
2. Beauty and Skincare - The incorporation of collagen and other skin-benefiting ingredients in beverages presents an opportunity for beauty and skincare brands to extend their product lines beyond topical products.
3. Marketing and Advertising - Companies specializing in marketing and advertising can assist in creating successful celebrity and influencer collaborations to promote brands and products to target audiences.
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