Functional Bedtime Teas

Celestial Seasonings Sleepytime Biotin Beauty Rest Tea is Non-GMO

The Celestial Seasonings Sleepytime Biotin Beauty Rest tea is one of the brand's latest additions to its product portfolio that will provide consumers with a functional option to try out this winter. The herbal supplement tea is formulated with no caffeine in the mix along with a blend of soothing herbs and biotin to boot that will help the person to awaken to more beautiful skin each day. The tea is positioned as the perfect option for consumers to try out that responds to the popularity of bedtime routine content on social media.

The Celestial Seasonings Sleepytime Biotin Beauty Rest tea is priced at $4.99, comes in boxes of 18 servings and is arriving at a variety of retailers in the US including Kroger, Walmart, Amazon and more.

Functional Teas
Innovative tea blends incorporate health-boosting ingredients like biotin to fulfill specific wellness needs.
Bedtime Routine Products
Products designed for bedtime use capitalize on the increasing consumer focus on nighttime rituals for improving sleep and self-care.
Non-gmo Organics
Consumers demanding transparency and sustainability are driving the market for Non-GMO certified wellness products.

Sectors Adopting This

Health and Wellness
The surge in interest in personalized wellness routines presents a growing market for functional foods and beverages.
Natural Beauty
Herbal teas formulated with skin-enhancing ingredients bridge the gap between beauty and nutrition sectors.
Retail
Widespread availability in major retail outlets highlights the market potential of niche health-focused products.
SCORE
5.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 78%
Freshness 36%