Cannabis lifestyle brand Daytrip launched its new Night Trip gummies at Natural Products Expo West in two options: CBD + CBN infused, and hemp-free with melatonin and valerian root. The gluten-free and vegan gummies feature the brand's signature botanical terpenes for a calming effect to help the mind and body unwind and prepare for a night of rest.
With its hemp and hemp-free products, the brand is committed to helping people experience a sense of ease and better moods through the power of plants. These tension-relieving gummies in the shape of sunglasses share a jammy and juicy blackberry lemon flavor.
These functional gummies riff on the brand's name, providing a sense that consumers will be supported round the clock when it comes to supporting their health and wellness needs.
What's Driving This Trend
- Sleep-enhancing Cannabis Gummies
- Cannabis brands can explore creating sleep-enhancing gummies infused with CBD, CBN, and botanical terpenes to support restful nights of sleep.
- Hemp-free Sleep Support Products
- Wellness brands can innovate by creating hemp-free sleep support products with natural ingredients like melatonin and valerian root to appeal to health-conscious consumers.
- Functional Flavor Innovation
- Food and beverage brands can explore the use of innovative and unique flavors like blackberry lemon to enhance the functional benefits of their products, like sleep support gummies.
Who This Affects Most
- Cannabis
- Cannabis brands can expand their product lines to include sleep-enhancing gummies infused with CBD, CBN, and botanical terpenes.
- Wellness
- Wellness brands can fill a gap in the market by creating hemp-free sleep support products with natural ingredients like melatonin and valerian root.
- Food and Beverage
- Food and Beverage brands can tap into the functional food trend by creating sleep support gummies with innovative and unique flavors like blackberry lemon.
