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Re-Branded Protein

Protein powder shakes its stereotypical branding for more a more subtle appeal

Implications - Long known for its bold and stereotypically "macho" visual branding that targeted a very specific customer, protein powder is being re-branded by many health companies in a way that reflects more contemporary design ideals, and that would appeal to a wider range of consumers. This shift highlights the high value consumers place on inclusion, which can manifest in something as simple as aesthetics.
Workshop Question - How can your brand employ design to appeal to a broader range of consumers?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
64,503 Total Clicks
Date Range:
May 17 — Mar 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Mood-Boosting Prebiotic Powders
Mood-Boosting Prebiotic Powders
Uplift Food's 'Daily Uplifter' Supports Good Gut Health and More
‘Uplift Food’ is a new venture from gut health expert Kara Landau that’s setting itself apart as the first dietitian-created functional food brand to focus on the benefits of... MORE
Elegant Protein Powder Packaging
Elegant Protein Powder Packaging
'Chapter 2' Favors a Soft Color Scheme for Its Protein Products
Black is a commonly used color when it comes to protein powder packaging, especially as it conveys a sense of strength to strict gym-goers. The packaging for Chapter 2 designed by BTL Brands favors... MORE
Individual Whey Protein Sachets
Individual Whey Protein Sachets
The whey’d Healthy Protein Powders Have a Designer Packaging
Most healthy protein powders come in oversized tubs that require the person to scoop out however much they need after the gym or during the day, but the whey’d sachets take things in a much... MORE
Adaptogenic Protein Powders
Adaptogenic Protein Powders
Moon Juice's Adaptogenic Protein Blends Easily Enrich Food and Drinks
Moon Juice is a beauty and well-being company that has become well-known for its adaptogenic Beauty Dust, Brain Dust and Dream Dust powders, which can easily be stirred into beverages to offer... MORE
Prenatal Protein Shakes
Prenatal Protein Shakes
Mommi's Prenatal Vitamin Protein Powder Makes Nutritious Drinks
This Prenatal Vitamin Protein Powder from Mommi can be used to whip up a prenatal protein shake that delivers 15 grams of protein from whey and 14 prenatal vitamins. The protein powder has been... MORE
Tropical Protein Powders
Tropical Protein Powders
Aloha's Formula Delivers 18g of Seed and Pea Protein from Plants
The Vanilla, Chocolate, Mixed Berry and Banana protein powders from Aloha boast nourishing protein from plants, as well as Omega-3s, magnesium, iron and other nutrients. The protein powder... MORE
Seductive Supplement Mixes
Seductive Supplement Mixes
The Cute Nutrition Porn Star Martini is a Non-GMO Protein Powder Drink
Although protein powder drinks might not seem like a product that could be branded seductively, the Cute Nutrition Porn Star Martini aims to change this. Offering a delicious passion fruit flavor,... MORE

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