Re-Branded Protein

Protein powder shakes its stereotypical branding for more a more subtle appeal

Implications - Long known for its bold and stereotypically "macho" visual branding that targeted a very specific customer, protein powder is being re-branded by many health companies in a way that reflects more contemporary design ideals, and that would appeal to a wider range of consumers. This shift highlights the high value consumers place on inclusion, which can manifest in something as simple as aesthetics.
SCORE 6.6
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38,529 Total Clicks
May 17 - Mar 18
This Year and Warm
MarketingLifestyleHealthBranding
Featured Examples
Mood-Boosting Prebiotic Powders - Uplift Food's 'Daily Uplifter' Supports Good Gut Health and More
SCORE 8.9
This Year and V. Hot 3,206 Clicks Pub: Mar 3, 18
Mood-Boosting Prebiotic Powders
Uplift Food's 'Daily Uplifter' Supports Good Gut Health and More
‘Uplift Food’ is a new venture from gut health expert Kara Landau that’s setting itself apart as the first dietitian-created functional food brand to focus on the benefits of... [More]
Elegant Protein Powder Packaging - 'Chapter 2' Favors a Soft Color Scheme for Its Protein Products
SCORE 8.7
This Year and V. Hot 1,550 Clicks Pub: Mar 27, 18
Elegant Protein Powder Packaging
'Chapter 2' Favors a Soft Color Scheme for Its Protein Products
Black is a commonly used color when it comes to protein powder packaging, especially as it conveys a sense of strength to strict gym-goers. The packaging for Chapter 2 designed by BTL Brands favors... [More]
Individual Whey Protein Sachets - The whey’d Healthy Protein Powders Have a Designer Packaging
SCORE 6.8
Warm 2,711 Clicks Pub: May 24, 17
Individual Whey Protein Sachets
The whey’d Healthy Protein Powders Have a Designer Packaging
Most healthy protein powders come in oversized tubs that require the person to scoop out however much they need after the gym or during the day, but the whey’d sachets take things in a much... [More]
Adaptogenic Protein Powders - Moon Juice's Adaptogenic Protein Blends Easily Enrich Food and Drinks
SCORE 6
This Year and Warm 364 Clicks Pub: Jan 6, 18
Adaptogenic Protein Powders
Moon Juice's Adaptogenic Protein Blends Easily Enrich Food and Drinks
Moon Juice is a beauty and well-being company that has become well-known for its adaptogenic Beauty Dust, Brain Dust and Dream Dust powders, which can easily be stirred into beverages to offer... [More]
Prenatal Protein Shakes - Mommi's Prenatal Vitamin Protein Powder Makes Nutritious Drinks
SCORE 3.4
Mild 485 Clicks Pub: Aug 8, 17
Prenatal Protein Shakes
Mommi's Prenatal Vitamin Protein Powder Makes Nutritious Drinks
This Prenatal Vitamin Protein Powder from Mommi can be used to whip up a prenatal protein shake that delivers 15 grams of protein from whey and 14 prenatal vitamins. The protein powder has been... [More]
Tropical Protein Powders - Aloha's Formula Delivers 18g of Seed and Pea Protein from Plants
SCORE 2.5
Untested 188 Clicks Pub: Jul 4, 17
Tropical Protein Powders
Aloha's Formula Delivers 18g of Seed and Pea Protein from Plants
The Vanilla, Chocolate, Mixed Berry and Banana protein powders from Aloha boast nourishing protein from plants, as well as Omega-3s, magnesium, iron and other nutrients. The protein powder... [More]
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