Category
Lifestyle
Assisted Choices
Trend cluster
Category
Re-Branded
Protein
Protein powder shakes its stereotypical branding for more a more subtle appeal.
4.3
Trend score
Trend
What is the Re-Branded Protein trend?
Re-Branded Protein: Long known for its bold and stereotypically "macho" visual branding that targeted a very specific customer, protein powder is being re-branded by many health companies in a way that reflects more contemporary design ideals, and that would appeal to a wider range of consumers. This shift highlights the high value consumers place on inclusion, which can manifest in something as simple as aesthetics.
Trend themes
Themes within the Re-Branded Protein trend
Three behaviours holding the trend together01
Re-Branded Protein
The re-branding of protein powder reflects consumers' valuation of more inclusive visual branding and design aesthetics.
02
Individual Sachets
Consumers are interested in cleaner, more packaging-efficient ways to consume protein powder supplements.
03
Adaptogenic and Prebiotic Powders
Companies are incorporating adaptogenic and prebiotic ingredients into protein powders to promote additional well-being benefits beyond protein intake.
Industry implications
What the Re-Branded Protein trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The protein powder industry is heavily influenced by trends in health and wellness as consumers prioritize nutritional ingredients and packaging transparency.
For
Packaging and Design
Re-branding and elegant packaging designs are an important area for disruption within the protein powder industry.
For
Functional Foods
Companies are prioritizing functional benefits such as adaptogens and prebiotic fibers in addition to protein content as consumers seek out products that improve well-being in multiple ways.
Workshop question
How can your brand employ design to appeal to a broader range of consumers?
Trend signals
Trend signals for Re-Branded Protein
Trend score 4.3 out of 10, from popularity 62%, activity 60%, freshness 8%.
Popularity62%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Re-Branded Protein trend
7 featured examples from Dec 23, 2016 to Mar 27, 2018CategoryLifestyle
Mood-Boosting Prebiotic Powders
Uplift Food's 'Daily Uplifter' Supports Good Gut Health and More
The food and beverage industry can explore the development of functional food products that incorporate prebiotic fibers and resistant starches for mood management.
CategoryLifestyle
Elegant Protein Powder Packaging
'Chapter 2' Favors a Soft Color Scheme for Its Protein Products
The health supplements industry can benefit from disruptive innovation opportunities by focusing on packaging and promoting protein powder products with softer color schemes and c…
CategoryLifestyle
Individual Whey Protein Sachets
The whey’d Healthy Protein Powders Have a Designer Packaging
The fitness and supplements industry can benefit from individual protein packaging, as it caters to the needs of active individuals looking for convenience.
CategoryLifestyle
Adaptogenic Protein Powders
Moon Juice's Adaptogenic Protein Blends Easily Enrich Food and Drinks
The health and wellness industry can leverage adaptogenic protein powders to provide functional and nourishing products to consumers.
CategoryLifestyle
Prenatal Protein Shakes
Mommi's Prenatal Vitamin Protein Powder Makes Nutritious Drinks
The health and wellness industry can capitalize on the trend of prenatal snack foods and functional protein powders by developing and marketing innovative and nutritious products…
CategoryLifestyle
Tropical Protein Powders
Aloha's Formula Delivers 18g of Seed and Pea Protein from Plants
Opportunity for disruptive innovation in the fitness and health industry to cater to the increasing demand for plant-based protein products.
CategoryLifestyle
Seductive Supplement Mixes
The Cute Nutrition Porn Star Martini is a Non-GMO Protein Powder Drink
Brands in the sports nutrition industry can tap into the trend of seductive protein powders and create innovative and appealing products for female athletes.
