'Chapter 2' Favors a Soft Color Scheme for Its Protein Products

 - Mar 27, 2018
References: chapter2.fit & thedieline
Black is a commonly used color when it comes to protein powder packaging, especially as it conveys a sense of strength to strict gym-goers. The packaging for Chapter 2 designed by BTL Brands favors an entirely different approach that uses a soft set of colors and elegant, approachable imagery.

Chapter 2 aims to offer healthy protein supplements for "ordinary people" who are looking for an alternative to the majority of protein powder products that are packaged in a somewhat masculine and often times intimidating way. This protein powder packaging stands apart as a refreshing option that conveys its simplicity, clean nature and accessibility to the average consumer, without the artificial sweeteners, flavors and other undesirable ingredients that can be found in so many comparable products on the health supplement market.