Consumers become part of maker process for dairy products within the home
Implications - Dairy products are now being created within the home through the use of appliances and kits. With rising concerns about unnatural additives being used in food and beverage products, enjoying such products via maker culture gives them more control over what they consume – enhancing trust between the brand and the customer.
Workshop Question - How can your brand make the consumer part of the creation process?
Trend Themes
1. DIY Kits - The rise of DIY culture has resulted in home kit products for creating artisanal food products.
2. At-home Appliances - Consumers prefer at-home appliances for creating food and beverage products, giving them more control over what they consume.
3. On-demand Makers - On-demand makers provide convenience and fresh options for consumers seeking to create food and beverage products at home.
Industry Implications
1. Food and Beverage - Innovation opportunities exist for brands that can provide easy-to-use at-home kits and appliances to make artisanal food products.
2. Home Appliances - Home appliance companies have the opportunity to provide more specialized appliances for creating niche food and beverage products at home.
3. Technology - Advancements in smart technology can enable more seamless experiences for on-demand makers to create food and beverage products at home.
