The maqui berry is welcomed as an up-and-coming superfood
Implications - The maqui berry, native to Chile, is now being touted as one of the latest "superfood" ingredients to be added to dessert dishes and drinks. The use of this berry serves less committed consumers who tend to be influenced by health fads, along with those who have health-focused lifestyles who are looking to supplement their diets with emerging ingredients.
Workshop Question - How can your brand cater to loyal and hesitant customers alike?
Trend Themes
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Superfood Desserts — The trend of incorporating superfoods into desserts and drinks is gaining traction among health-conscious consumers who are looking for new ways to supplement their diets.
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Multi-colored Foods and Beverages — The popularity of dazzling, photogenic multi-colored food and beverage products like the Starbucks Unicorn Frappuccino will help increase the appeal of colorful, superfood-infused products like Juice Society's Love Latte.
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Powdered Superfoods — Maqui berry powder and other powdered superfoods that can be added to a variety of dishes and smoothies are growing in popularity as consumers seek out convenient ways to increase their nutritional intake.
Industry Implications
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Food and Beverage — The food and beverage industry can capitalize on the trend of incorporating superfoods into desserts and drinks by creating new, innovative and nutritious products that will continuously engage health-conscious consumers.
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Retail — Retailers can incorporate superfoods such as maqui berry powder into their inventory, to provide customers with access to convenient and healthy food options that they can take home and prepare themselves.
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Wellness and Fitness — The wellness and fitness industry can leverage the trend of incorporating superfoods into meals and snacks by creating and promoting recipes that target people with different health needs, from weight loss to muscle gain.
