Category
Lifestyle
Assisted Choices
Trend cluster
Category
Seed
Infusion
Watermelon seeds are touted as the next "superfood" ingredient.
3.4
Trend score
Trend
What is the Seed Infusion trend?
Seed Infusion: Watermelons seeds' nutritious contents are increasingly being leveraged by brands in both food and cosmetic industries. The healthy and memorable nature of this ingredient has allowed brands to position it as an up and coming "superfood," revealing the power of such labeling in pulling health-conscious consumers in.
Trend themes
Themes within the Seed Infusion trend
Three behaviours holding the trend together01
Rise of Superfood Labeling
Brands leverage nutritious ingredients like watermelon seeds to position them as up-and-coming superfoods, appealing to health-conscious consumers.
02
Inventive Uses of Watermelon Seeds
Entrepreneurs are exploring the infusion of watermelon seeds in different products ranging from seed butter, protein bars, serums to natural body oils.
03
Emergence of Whole Food Powders
Companies like DOPE Naturally create organic, sprouted, and raw whole food powders to deliver ingestible beauty and wellness to consumers.
Industry implications
What the Seed Infusion trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Entrepreneurs can explore the infusion of watermelon seeds in various snacks, butter, and beverages to create healthy and nutritious products.
For
Skincare and Beauty
Beauty brands can explore the use of watermelon seeds in their beauty products like serums, natural body oils and other skincare items, touting them as natural and anti-aging.
For
Supplement
With the rise of whole food powders, supplement brands can increase product offerings by leveraging the benefits of watermelon seeds as a source of amino acids.
Workshop question
How could your brand re-position one of its products/services in a way that strongly resonates with consumers' established purchase habits?
Trend signals
Trend signals for Seed Infusion
Trend score 3.4 out of 10, from popularity 55%, activity 41%, freshness 8%.
Popularity55%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Seed Infusion trend
6 featured examples from Jul 27, 2016 to Mar 30, 2018CategoryLifestyle
Watermelon Seed Oils
True Botanicals' Natural Body Oil is a Luxurious Treatment for Dry Skin
The increasing popularity of watermelon as a superfood will allow innovation for food companies to develop new and unique food products.
CategoryFashion
Solid Watermelon Serums
Milk Makeup's Mess-Free Solid Serum Boasts Brightening Properties
The beauty and personal care industry can explore the potential of solid skincare products to provide innovative and convenient options for consumers.
CategoryLifestyle
Watermelon Seed Bars
Go Raw's Nutrition Bars are Packed with Watermelon Seed Protein
Incorporating watermelon seeds into snack bar recipes can bring about disruptive innovation in the snack bar industry.
CategoryLifestyle
Watermelon Protein Powders
DOPE Naturally's 'MELONAID' is Powered by Watermelon Seeds
Developing alternative health supplements that promote multi-functional benefits from whole food powders.
CategoryLifestyle
Watermelon Seed Butter
This Sakara Product is an Alternative to Common Nut and Seed Spreads
Disruptive innovation opportunity: Introduce innovative plant-based spreads to the growing health-conscious consumer market.
CategoryLifestyle
Sprouted Watermelon Seeds
Go Raw's Sprouted Watermelon Seeds are a Rich Source of Protein and Zinc
As consumers prioritize health and wellness, the introduction of sprouted watermelon seeds and other seed-based products provide opportunities for growth in this market.
