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Seed Infusion

Watermelon seeds are touted as the next "superfood" ingredient

Implications - Watermelons seeds' nutritious contents are increasingly being leveraged by brands in both food and cosmetic industries. The healthy and memorable nature of this ingredient has allowed brands to position it as an up and coming "superfood," revealing the power of such labeling in pulling health-conscious consumers in.
Workshop Question - How could your brand re-position one of its products/services in a way that strongly resonates with consumers' established purchase habits?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 49 Examples:
53,461 Total Clicks
Date Range:
Jul 16 — Mar 18
Trending:
Average

Featured Examples

Watermelon Seed Oils
Watermelon Seed Oils
True Botanicals' Natural Body Oil is a Luxurious Treatment for Dry Skin
Ingredients like jojoba, neroli and essential oils are often found in a range of natural body oils, but True Botanicals’ Deep Hydrating Body Oil features one particularly standout ingredient—... MORE
Solid Watermelon Serums
Solid Watermelon Serums
Milk Makeup's Mess-Free Solid Serum Boasts Brightening Properties
Milk Makeup has introduced a number of innovative solid skincare products, including everything from cooling, hydrating skincare sticks to solid toners—and now it has launched a brightening solid... MORE
Watermelon Seed Bars
Watermelon Seed Bars
Go Raw's Nutrition Bars are Packed with Watermelon Seed Protein
Snack bars often get their power from a variety of nut and seed proteins, but Go Raw’s newest collection of ‘Grow Protein Bars’ feature a particularly unique ingredient. The... MORE
Watermelon Protein Powders
Watermelon Protein Powders
DOPE Naturally's 'MELONAID' is Powered by Watermelon Seeds
DOPE Naturally is introducing a new wave of health and beauty supplements by producing whole food powders that are organic, sprouted and raw. As it describes: “We deliver what creams and... MORE
Watermelon Seed Butter
Watermelon Seed Butter
This Sakara Product is an Alternative to Common Nut and Seed Spreads
Nut and seed butter products have become extremely popular in the last few years, catering to a wide range of conscious consumers who desire on-the-go snacks that are rich in protein, flavor and... MORE
Sprouted Watermelon Seeds
Sprouted Watermelon Seeds
Go Raw's Sprouted Watermelon Seeds are a Rich Source of Protein and Zinc
Pumpkin and sunflower seeds are some of the most familiar to consumers on the market, but Go Raw is introducing even more variety with its Sprouted Watermelon Seeds. Watermelon seeds are most... MORE

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Multi-Use Glitter Sticks
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play_circle_filled Cooling Watermelon Moisturizers
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Luminous Priming Blur Sticks
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Makeup Brand Music Videos
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Calming Moisture Mists
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Kid-Friendly Sparkling Water
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Fruity Tanning Oils
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Pregnancy-Safe Skincare
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Organic Baby Body Lotions
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Omega-Rich Peanut Spreads
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Macadamia Nut Butters
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These New Spreads Offer a Fresh Take on Traditional Nut Butters
Fruity Matcha Beverages
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'MetaMatcha' Offers a Flavorful and Potent Way to Drink Matcha
Natural Watermelon Lemonades
Natural Watermelon Lemonades
This Summery Drink by The Farmer's Cow is Naturally Sweetened
Watermelon Seed Snacks
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Mello's Makes Watermelon Seeds That are Lightly Roasted and Seasoned
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Mello Bottles Juice from Honeydew, Watermelon and Cantaloupe
Seasonal Pizzeria Menus
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Punny Summer Donut Menus
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The New 'Ring Ring Summer' Donuts are Inspired by Round Fruits
Salted Watermelon Sodas
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This Flavorful New Fanta Drink is Formulated to Protect Against Heatstroke
Antioxidant-Rich Watermelon Waters
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The 'What a Melon' Line Provides a Healthy Alternative to Juice
Creamy Tea Condiments
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Portable Peanut Butter Packets
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Probiotic Nut Butters
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