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Seed Infusion

Watermelon seeds are touted as the next "superfood" ingredient

Implications - Watermelons seeds' nutritious contents are increasingly being leveraged by brands in both food and cosmetic industries. The healthy and memorable nature of this ingredient has allowed brands to position it as an up and coming "superfood," revealing the power of such labeling in pulling health-conscious consumers in.
Workshop Question - How could your brand re-position one of its products/services in a way that strongly resonates with consumers' established purchase habits?
Trend Themes
1. Rise of Superfood Labeling - Brands leverage nutritious ingredients like watermelon seeds to position them as up-and-coming superfoods, appealing to health-conscious consumers.
2. Inventive Uses of Watermelon Seeds - Entrepreneurs are exploring the infusion of watermelon seeds in different products ranging from seed butter, protein bars, serums to natural body oils.
3. Emergence of Whole Food Powders - Companies like DOPE Naturally create organic, sprouted, and raw whole food powders to deliver ingestible beauty and wellness to consumers.
Industry Implications
1. Food and Beverage - Entrepreneurs can explore the infusion of watermelon seeds in various snacks, butter, and beverages to create healthy and nutritious products.
2. Skincare and Beauty - Beauty brands can explore the use of watermelon seeds in their beauty products like serums, natural body oils and other skincare items, touting them as natural and anti-aging.
3. Supplement - With the rise of whole food powders, supplement brands can increase product offerings by leveraging the benefits of watermelon seeds as a source of amino acids.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 49 Examples:
81,852 Total Clicks
Date Range:
Jul 16 — Mar 18
Trending:
Average

Featured Examples

Watermelon Seed Oils
Watermelon Seed Oils
True Botanicals' Natural Body Oil is a Luxurious Treatment for Dry Skin
Ingredients like jojoba, neroli and essential oils are often found in a range of natural body oils, but True Botanicals’ Deep Hydrating Body Oil features one particularly standout ingredient—... MORE
Solid Watermelon Serums
Solid Watermelon Serums
Milk Makeup's Mess-Free Solid Serum Boasts Brightening Properties
Milk Makeup has introduced a number of innovative solid skincare products, including everything from cooling, hydrating skincare sticks to solid toners—and now it has launched a brightening solid... MORE
Watermelon Seed Bars
Watermelon Seed Bars
Go Raw's Nutrition Bars are Packed with Watermelon Seed Protein
Snack bars often get their power from a variety of nut and seed proteins, but Go Raw’s newest collection of ‘Grow Protein Bars’ feature a particularly unique ingredient. The... MORE
Watermelon Protein Powders
Watermelon Protein Powders
DOPE Naturally's 'MELONAID' is Powered by Watermelon Seeds
DOPE Naturally is introducing a new wave of health and beauty supplements by producing whole food powders that are organic, sprouted and raw. As it describes: “We deliver what creams and... MORE
Watermelon Seed Butter
Watermelon Seed Butter
This Sakara Product is an Alternative to Common Nut and Seed Spreads
Nut and seed butter products have become extremely popular in the last few years, catering to a wide range of conscious consumers who desire on-the-go snacks that are rich in protein, flavor and... MORE
Sprouted Watermelon Seeds
Sprouted Watermelon Seeds
Go Raw's Sprouted Watermelon Seeds are a Rich Source of Protein and Zinc
Pumpkin and sunflower seeds are some of the most familiar to consumers on the market, but Go Raw is introducing even more variety with its Sprouted Watermelon Seeds. Watermelon seeds are most... MORE

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