Seed Infusion

Watermelon seeds are touted as the next "superfood" ingredient

Implications - Watermelons seeds' nutritious contents are increasingly being leveraged by brands in both food and cosmetic industries. The healthy and memorable nature of this ingredient has allowed brands to position it as an up and coming "superfood," revealing the power of such labeling in pulling health-conscious consumers in.
SCORE 6.4
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34,328 Total Clicks
Jul 16 - Mar 18
This Week and Mild
Featured Examples
Watermelon Seed Oils - True Botanicals' Natural Body Oil is a Luxurious Treatment for Dry Skin
SCORE 6.2
Warm 796 Clicks Pub: Aug 24, 16
Watermelon Seed Oils
True Botanicals' Natural Body Oil is a Luxurious Treatment for Dry Skin
Ingredients like jojoba, neroli and essential oils are often found in a range of natural body oils, but True Botanicals’ Deep Hydrating Body Oil features one particularly standout ingredient—... [More]
Watermelon Seed Bars - Go Raw's Nutrition Bars are Packed with Watermelon Seed Protein
SCORE 4
Average 759 Clicks Pub: Aug 24, 16
Watermelon Seed Bars
Go Raw's Nutrition Bars are Packed with Watermelon Seed Protein
Snack bars often get their power from a variety of nut and seed proteins, but Go Raw’s newest collection of ‘Grow Protein Bars’ feature a particularly unique ingredient. The... [More]
Solid Watermelon Serums - Milk Makeup's Mess-Free Solid Serum Boasts Brightening Properties
SCORE 7.6
This Week and Hot 143 Clicks Pub: Mar 30, 18
Solid Watermelon Serums
Milk Makeup's Mess-Free Solid Serum Boasts Brightening Properties
Milk Makeup has introduced a number of innovative solid skincare products, including everything from cooling, hydrating skincare sticks to solid toners—and now it has launched a brightening solid... [More]
Watermelon Protein Powders - DOPE Naturally's 'MELONAID' is Powered by Watermelon Seeds
SCORE 5.4
This Year and Warm 314 Clicks Pub: Oct 27, 17
Watermelon Protein Powders
DOPE Naturally's 'MELONAID' is Powered by Watermelon Seeds
DOPE Naturally is introducing a new wave of health and beauty supplements by producing whole food powders that are organic, sprouted and raw. As it describes: “We deliver what creams and... [More]
Watermelon Seed Butter - This Sakara Product is an Alternative to Common Nut and Seed Spreads
SCORE 2.5
Untested 266 Clicks Pub: Jul 27, 16
Watermelon Seed Butter
This Sakara Product is an Alternative to Common Nut and Seed Spreads
Nut and seed butter products have become extremely popular in the last few years, catering to a wide range of conscious consumers who desire on-the-go snacks that are rich in protein, flavor and... [More]
Sprouted Watermelon Seeds - Go Raw's Sprouted Watermelon Seeds are a Rich Source of Protein and Zinc
SCORE 3.1
Mild 216 Clicks Pub: Aug 24, 16
Sprouted Watermelon Seeds
Go Raw's Sprouted Watermelon Seeds are a Rich Source of Protein and Zinc
Pumpkin and sunflower seeds are some of the most familiar to consumers on the market, but Go Raw is introducing even more variety with its Sprouted Watermelon Seeds. Watermelon seeds are most... [More]
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