Snack bars often get their power from a variety of nut and seed proteins, but Go Raw's newest collection of 'Grow Protein Bars' feature a particularly unique ingredient. The company notes that it is the only one on the market to use watermelon seeds as a source of protein—with 12 grams in each superfood bar.
Grow Protein Bars come in four flavors like Cinnamon Spice and Zesty Lemon, which are made with eight or less all-organic, non-GMO ingredients.
Watermelon is becoming widely used as the star of many new healthy food and beverages on the market. As such, watermelon seeds are also emerging as one of the newest and most nutritious superfoods out there, appearing in everything from seed butter products to whole sprouted snacks that can be consumed by the bag.
Why This Trend Is Growing
- Watermelon Seed Protein
- Using watermelon seeds as a source of protein is a disruptive innovation opportunity in the snack bar industry.
- Superfood Bars
- Creating nutrition bars with watermelon seed-based superfoods can lead to disruptive innovation in the health food industry.
- Emerging Nutritious Superfoods
- The rise of watermelon seeds as a superfood ingredient presents disruptive innovation opportunities for the food and beverage industry.
Industries Being Reshaped
- Snack Bar
- Incorporating watermelon seeds into snack bar recipes can bring about disruptive innovation in the snack bar industry.
- Health Food
- Developing watermelon seed-based products can drive disruptive innovation in the health food industry.
- Food and Beverage
- Leveraging watermelon seed as a superfood ingredient opens up disruptive innovation opportunities in the food and beverage industry.
