Marketable "superfood" ingredients are infused with hair care
Implications - Whether ingested or applied topically, products designed to enhance the health and appearance of hair are being infused with superfood ingredients. More than enhancing the quality of such products, the infusion of superfoods gives brands a point of distinction through which they can market their products to health and image-conscious consumers.
Workshop Question - How can your brand leverage a trendy buzzword in order to sell its products/services?
Trend Themes
1. Superfood-infused Hair Care - Combining superfoods and hair care provides consumers with distinct and natural products that cater to health and image-conscious individuals.
2. Inclusive Advertising - Using diverse faces for hair care campaigns displays a brand's values, and may attract a wider consumer base.
3. Empowering Superfood Snacks - Creating snacks with superfood ingredients provides a multifaceted health benefit, while promoting noble causes.
Industry Implications
1. Personal Care and Beauty - Superfood-Infused hair care and inclusive advertisements attract health and beauty-conscious customers.
2. Nutrition and Wellness - Empowering superfood snacks tie in dietary restrictions and well-being in one multifaceted option.
3. Retail - Offering an array of nutritious and inclusive hair care options allows major retailers to appeal to a wider range of customers.
