Category
Lifestyle
Serial Snacking
Trend cluster
Category
Superfood
Hair
Marketable "superfood" ingredients are infused with hair care.
4.2
Trend score
Trend
What is the Superfood Hair trend?
Superfood Hair: Whether ingested or applied topically, products designed to enhance the health and appearance of hair are being infused with superfood ingredients. More than enhancing the quality of such products, the infusion of superfoods gives brands a point of distinction through which they can market their products to health and image-conscious consumers.
Trend themes
Themes within the Superfood Hair trend
Three behaviours holding the trend together01
Superfood-Infused Hair Care
Combining superfoods and hair care provides consumers with distinct and natural products that cater to health and image-conscious individuals.
02
Inclusive Advertising
Using diverse faces for hair care campaigns displays a brand's values, and may attract a wider consumer base.
03
Empowering Superfood Snacks
Creating snacks with superfood ingredients provides a multifaceted health benefit, while promoting noble causes.
Industry implications
What the Superfood Hair trend means for industry
Where the trend changes the playbookFor
Personal Care and Beauty
Superfood-Infused hair care and inclusive advertisements attract health and beauty-conscious customers.
For
Nutrition and Wellness
Empowering superfood snacks tie in dietary restrictions and well-being in one multifaceted option.
For
Retail
Offering an array of nutritious and inclusive hair care options allows major retailers to appeal to a wider range of customers.
Workshop question
How can your brand leverage a trendy buzzword in order to sell its products/services?
Trend signals
Trend signals for Superfood Hair
Trend score 4.2 out of 10, from popularity 66%, activity 52%, freshness 8%.
Popularity66%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Superfood Hair trend
8 featured examples from Nov 20, 2015 to Mar 17, 2018CategoryLifestyle
Empowering Superfood Bars
Health Warrior & Bobbi Brown Created a Superfood Snack for Girls Inc.
Health and wellness industry can capitalize on the growing demand for nutritious and empowering snacks, especially among specific demographics like girls and women.
CategoryFashion
Overnight Creamy Hair Masks
Sephora's Hair Sleeping Mask Can Be Used For All Hair Types
This industry can offer more overnight hair masks, conditioners, and other products for convenient at-home haircare.
CategoryFashion
Superfood-Focused Hair Care Expansions
Hair Food's Products Can Now Be Found in Canadian Stores
Companies in the hair care industry can invest in research and development of superfood-focused hair care and customized hair care products to stay ahead of competitors.
CategoryTech
Frizz Control Hair Collections
Lubricity Labs' Q-Shampoo and Q-Conditioner Feature Quinoa Proteins
Integrating scientific advances and alternative ingredients can offer disruptive innovation opportunities for hair care brands.
CategoryFashion
Superfood Hair Masks
The Rahua Mask Treatement Contains Omega 9 and Quinoa to Penetrate the Hair
The hair care industry can explore the use of superfoods and natural ingredients in developing new hair masks and treatments that provide health-boosting properties and improve ha…
CategoryLifestyle
Quinoa-Based Protein Powders
OMG! Has Introduced the First Quinoa-Based Protein Powder
The health and wellness industry can capitalize on the demand for plant-based protein powders and functional beauty supplements
CategoryFashion
Inclusive Haircare Ads
L’Oreal Paris Elvive is Represented by a Diverse Group of Men and Women
The beauty industry has the opportunity to embrace inclusivity and diversity to appeal to a broader audience.
CategoryLifestyle
Beautifying Mushroom Powders
Om Organics Mushrooms' Matrix Drink Powder Aids With Detox Efforts
The health and wellness industry can explore disruptive innovation by incorporating mushroom-based drink powders and detoxifying supplements into their product offerings.
