Category
Lifestyle
Assisted Choices
Trend cluster
Category
Personalized
Brew
Miniature coffee brewers allow consumers to make the beverage on-the-go.
5.7
Trend score
Trend
What is the Personalized Brew trend?
Personalized Brew: The age-old coffee brewer is being streamlined into varying miniature designs that allow users to make and enjoy their coffee in the same device. The rise of such products caters to busy urban consumers seeking solutions that suit their on-the-go lifestyles, by elevating both function and convenience.
Trend themes
Themes within the Personalized Brew trend
Three behaviours holding the trend together01
Miniature Coffee Brewers
Streamlined, miniature designs of coffee brewers that provide function and convenience for busy urban consumers seeking on-the-go solutions.
02
Single Cup Coffee Makers
Personal coffee brewers that are easily portable and convenient for work commuting and outdoor activities.
03
Pod Coffee Brewers
Portable coffee brewers that are pod and capsule compatible and enable consumers to brew their favorite coffee from anywhere.
Industry implications
What the Personalized Brew trend means for industry
Where the trend changes the playbookFor
Portable Beverage Appliances
Manufacturers and distributors of portable coffee brewers, travel mugs and thermoses
For
Coffee and Café Retailers
Coffee shop owners and franchises that can provide their customers with on-the-go options.
For
Outdoor adventure equipment manufacturers
Companies that produce outdoor equipment can create coffee brewers that cater to on-the-go outdoor enthusiasts.
Workshop question
How can your brand elevate convenience in the products/services it offers?
Trend signals
Trend signals for Personalized Brew
Trend score 5.7 out of 10, from popularity 80%, activity 84%, freshness 8%.
Popularity80%
Activity84%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Personalized Brew trend
6 featured examples from Nov 16, 2016 to Mar 20, 2018CategoryArt & Design
Coffee Capsule-Compatible Brewers
The Mounchain Portable K-Cup Coffee Maker Prepares Fresh Java
The trend of portable coffee brewers creates an opportunity for the portable appliance industry to produce more innovative and convenient products geared towards travel and outdoo…
CategoryArt & Design
Pod Coffee Mug Brewers
The Oritora 'Túbereka' Coffee Maker Brews in Just 90 Seconds
The home appliance industry has the opportunity to create portable, small, and lightweight coffee machines that deliver quality coffee for coffee lovers on-the-go.
CategoryLifestyle
Personal Coffee Brewers
This Brewer Can Make a Single Cup of Coffee On-the-Go
Companies in this industry can explore integrating the Brux's design into smart technology, as well as developing sustainable materials for the brewer.
CategoryArt & Design
French Press Coffee Mugs
The Kinto Cafe Press Coffee Mug Crafts Perfect Coffee a Cup at a Time
The single-serve coffee brewing trend poses opportunities for retailers to offer a wider range of product offerings, while the demand for innovative drinkware can inspire more uni…
CategoryLifestyle
Coffee-Brewing Mugs
The 'AnyCafe' Mug Works as a Miniature Coffee Machine
The AnyCafe Travel Brewer provides an innovative solution for coffee enthusiasts who want to enjoy their favorite coffee while on the go, creating a disruptive innovation opportun…
CategoryArt & Design
Insulated Coffee-Brewing Mugs
The bobble 'Presse' Portable Coffee Presses Ensure Optimal Brews
The consumer goods industry can adapt and create innovative products, such as triple-insulated coffee-brewing mugs, to cater to the needs of consumers who are increasingly on-the…
