Joe Segel, the founder of QVC, co-created HairRx, which is touted as a customizable "advanced hair care" system. The range targeted at women over the age of 30 is now available through QVC's site, making it easy for shoppers to identify the products to best suit their needs.
HairRX gives consumers the chance to address their hair needs with six different options, including nourishing, frizz-taming and curl-defining formulas. On top of this, the range offers a selection of fragrances, from citrus and coconut to lavender, jasmine and vanilla.
As well as promising to appeal to consumers who appreciate customization and a wide array of choices, the range boasts formulas that will appeal to those who support cruelty-free products that are also color-safe and free from parabens and sulfates.
Customizable Haircare Collections
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